# Monsieur Moustache: Agent-Direct Score C (60.4%)

Site: https://www.monsieurmoustache.nl/
Report: https://directindex.org/r/monsieurmoustache.nl
Scanned: 2026-10-16 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Monsieur Moustache is partly visible to agents.
Some AI assistants are turned away by Monsieur Moustache's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.monsieurmoustache.nl/book-appointment/ (on the business's own site)
- Address: Oosterkade 1 3582AS Utrecht
- Hours, from OpenStreetMap · Overture Maps: Mon–Fri 10:00–18:00; Sat–Sun closed
- Prices: 6 prices on the site, the middle one €36.50
- Languages: English, Dutch

## Nearby, also direct
Places near Monsieur Moustache that take a booking or an order on their own website, with no marketplace in between.
- Fabricia Beauty (190 m): https://directindex.org/r/fabriciabeauty.nl
- Barbier Rogier (210 m): https://directindex.org/r/barbierrogier.nl
- Kira Nails (230 m): https://directindex.org/r/kiranails.nl
- Infinity Spa (250 m): https://directindex.org/r/infinity-spa.nl
- Tesoro (310 m): https://directindex.org/r/tesoro.nu

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **6 prices on the landing page, the middle one €36.50.** In Utrecht, the middle price of comparable sites that show prices is €45.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Monsieur Moustache",
  "url": "https://www.monsieurmoustache.nl/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Oosterkade 1",
    "postalCode": "3582AS",
    "addressLocality": "Utrecht"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.0808346,
    "longitude": 5.1238992
  },
  "openingHours": "Mo-Fr 10:00-18:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "10:00",
      "closes": "18:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.monsieurmoustache.nl/book-appointment/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Monsieur Moustache

> hair salon in Oosterkade 1 3582AS Utrecht, Utrecht hairdressers and beauty salons.

## Book or order directly

- Book: https://www.monsieurmoustache.nl/book-appointment/ (on the business's own site)

## Opening hours

Mo-Fr 10:00-18:00

## About

- Website: https://www.monsieurmoustache.nl/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
Not ranked yet in Utrecht hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 80% | yes |
| Publish the menu or price list as HTML | 40% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 86% | no |
| Structured data with address, phone and hours | 23% | no |
| Have an llms.txt | 26% | no |

Nearest places in the index: Studio Hübsch (D, 60 m, https://directindex.org/r/studiohubsch.nl); Your Look (C, 129 m, https://directindex.org/r/yourlook.nl); Losjes (F, 151 m, https://directindex.org/r/losjesmassage.nl); Fabricia Beauty (C, 185 m, https://directindex.org/r/fabriciabeauty.nl); Barbier Rogier (B, 212 m, https://directindex.org/r/barbierrogier.nl); Kira Nails (F, 229 m, https://directindex.org/r/kiranails.nl); Infinity Spa (B, 249 m, https://directindex.org/r/infinity-spa.nl); Bartlett's body and mind (F, 283 m, https://directindex.org/r/bartletts.nl); Tesoro (C, 311 m, https://directindex.org/r/tesoro.nu); Velvet Hair & Vintage (C, 472 m, https://directindex.org/r/velvethairandvintage.nl).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 60.4%.

See what an AI agent reads on this site: https://directindex.org/r/monsieurmoustache.nl/agent-view

## Businesses like Monsieur Moustache in Utrecht hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in Utrecht hairdressers and beauty salons | 188 | 56% | 21% | 60.4% |

The best of the sites built with WordPress in Utrecht hairdressers and beauty salons: Masseer Meneer (A 92.5%, https://directindex.org/r/masseermeneer.nl); Barberstation Utrecht (A 88.8%, https://directindex.org/r/barberstation.nl); Newageclinics (A 86.2%, https://directindex.org/r/newageclinics.nl); Cleopatra (B 84.6%, https://directindex.org/r/saloncleopatra.nl); Massagepraktijk ZenMir (B 84.6%, https://directindex.org/r/zenmirmassagetherapie.nl).

## The direct record
What agents get for Monsieur Moustache, as JSON: https://directindex.org/api/direct/monsieurmoustache.nl
- Book: https://www.monsieurmoustache.nl/book-appointment/ (own site; could not verify: partial (2026-10-22))
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 10:00-18:00 (open now) (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/monsieurmoustache.nl/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 8 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/monsieurmoustache.nl
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/monsieurmoustache.nl/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/monsieurmoustache.nl/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=monsieurmoustache.nl&force=1