# 東京国立近代美術館: Agent-Direct Score F (36.9%)

Site: https://www.momat.go.jp/
Report: https://directindex.org/r/momat.go.jp
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
東京国立近代美術館 is largely invisible to agents.
AI assistants can't open 東京国立近代美術館's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://www.momat.go.jp/tickets (on the business's own site)
- Phone: +81357778600
- Address: 3-1 102-8322 千代田区
- Hours, from OpenStreetMap · Overture Maps: Mon–Thu 10:00–17:00; Fri 10:00–20:00; Sat–Sun 10:00–17:00
- Languages: English, Japanese, Korean, Chinese

## Nearby, also direct
Places near 東京国立近代美術館 that take a booking or an order on their own website, with no marketplace in between.
- 皇居三の丸尚蔵館 (590 m): https://directindex.org/r/nich.go.jp

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows 05055418600, but OpenStreetMap or Overture Maps lists +81357778600. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **The footer says © 2023.** Visitors and assistants may read that year as the last time anyone looked after the site. In Tokyo, 49% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "東京国立近代美術館",
  "url": "https://www.momat.go.jp/",
  "telephone": "+81357778600",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "3-1",
    "postalCode": "102-8322",
    "addressLocality": "千代田区",
    "addressRegion": "東京都"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 35.6904946,
    "longitude": 139.7546203
  },
  "openingHours": "Sa-Th 10:00-17:00; Fr 10:00-20:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday",
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "10:00",
      "closes": "20:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.momat.go.jp/tickets",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
550 of 905 in Tokyo tours, attractions and museums. Top 61% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 71% | yes |
| Publish the menu or price list as HTML | 12% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | no |
| Structured data with address, phone and hours | 3% | no |
| Have an llms.txt | 13% | no |

Nearest places in the index: 科学技術館 (F, 183 m, https://directindex.org/r/jsf.or.jp); Chiyoda City Tourism Association (D, 391 m, https://directindex.org/r/visit-chiyoda.tokyo); 皇居三の丸尚蔵館 (C, 588 m, https://directindex.org/r/nich.go.jp); Cruise Tour Section, Yusen Travel Co. Ltd., (F, 602 m, https://directindex.org/r/ytk.jp); 郵船トラベル株式会社 (F, 602 m, https://directindex.org/r/ytk.co.jp); 昭和館 (D, 613 m, https://directindex.org/r/showakan.go.jp); 菱和ダイヤモンド航空サービス(株) (C, 638 m, https://directindex.org/r/ryowa-dia.co.jp); ワールドビュウ (D, 645 m, https://directindex.org/r/world-view.co.jp); Yamasta ヤマスタ (D, 656 m, https://directindex.org/r/yamakei.co.jp); Aトラベル (F, 689 m, https://directindex.org/r/travemon.jp).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "Kayaking or paddleboarding tomorrow morning, tickets online." (Gemini)


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 36.9%.

See what an AI agent reads on this site: https://directindex.org/r/momat.go.jp/agent-view

## Named by Gemini for "Kayaking or paddleboarding tomorrow morning, tickets online" in Tokyo tours, attractions and museums, October 2026
- "Kayaking or paddleboarding tomorrow morning, tickets online." (2026-10-26): Gemini with a link to this site. https://directindex.org/city/tokyo-tours/recommended/kayak
Named by 1 of 3 assistants asked. Badge: https://directindex.org/badge/named/momat.go.jp.svg

## Businesses like 東京国立近代美術館 in Tokyo tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Tokyo tours, attractions and museums | 905 | 37% | 2% | 36.9% |
| Sites built with WordPress in Tokyo tours, attractions and museums | 298 | 45% | 4% | 36.9% |

The best of the sites built with WordPress in Tokyo tours, attractions and museums: Tokyo Grand Tours (B 80%, https://directindex.org/r/tokyograndtours.com); HK Tourist Japan Travel (B 79.6%, https://directindex.org/r/daikichi.gr.jp); 株式会社コーディアルツアーズ (B 78.8%, https://directindex.org/r/cordial-tours.com); 紙の博物館 (B 78.8%, https://directindex.org/r/papermuseum.jp); 浅草人力車 東京力車 (B 77.5%, https://directindex.org/r/tokyo-rickshaw.tokyo).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 905 in Tokyo tours, attractions and museums.

## The direct record
What agents get for 東京国立近代美術館, as JSON: https://directindex.org/api/direct/momat.go.jp
- Book: https://www.momat.go.jp/tickets (own site; found by the scan of 2026-10-24, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Sa-Th 10:00-17:00; Fr 10:00-20:00 (closed now) (from OpenStreetMap)
- Phone: +81357778600
- Stable links that count: https://directindex.org/go/momat.go.jp/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 9 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/momat.go.jp/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/momat.go.jp/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=momat.go.jp&force=1