# Moira: Agent-Direct Score D (53.2%)

Site: http://www.moirarestaurant.com/
Report: https://directindex.org/r/moirarestaurant.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Moira is hard for agents to use.
Some AI assistants are turned away by Moira's website. It can read what Moira offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: http://www.moirarestaurant.com/#reserve (on the business's own site)
- Menu: http://www.moirarestaurant.com/#menu
- Phone: +44 20 7538 9001
- Address: Mastmaker Road 2 E14 9AW London
- Hours, from OpenStreetMap · Overture Maps: Mon–Wed 12:00–22:30; Thu–Sat 12:00–23:00; Sun 12:00–22:30
- Prices: 62 prices on the site, the middle one £17.50

## Nearby, also direct
Places near Moira that take a booking or an order on their own website, with no marketplace in between.
- The Old Fire Station (1.5 km): https://directindex.org/r/theoldfirestation.co
- Enginar Kitchen (1.8 km): https://directindex.org/r/enginarrestaurant.co.uk
- Lokanta (2.3 km): https://directindex.org/r/lokantagreenwich.co.uk
- Sefa (2.4 km): https://directindex.org/r/sefa-restaurant.com
- Shish Turkish Restaurant (2.7 km): https://directindex.org/r/shishmileend.co.uk

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **robots.txt blocks GPTBot, ClaudeBot, Google-Extended.** (+3.7 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **Ordering only through deliveroo.** (no points, but worth doing) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **62 prices on the landing page, the middle one £17.50.** In London, the middle price of comparable sites that show prices is £11.90.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Moira",
  "url": "http://www.moirarestaurant.com/",
  "telephone": "+44 20 7538 9001",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Mastmaker Road 2",
    "postalCode": "E14 9AW",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.50039,
    "longitude": -0.0210901
  },
  "openingHours": "Mo-We 12:00-22:30; Th-Sa 12:00-23:00; Su 12:00-22:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday"
      ],
      "opens": "12:00",
      "closes": "22:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "22:30"
    }
  ],
  "servesCuisine": [
    "turkish"
  ],
  "acceptsReservations": "http://www.moirarestaurant.com/#reserve",
  "hasMenu": "http://www.moirarestaurant.com/#menu",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "http://www.moirarestaurant.com/#reserve",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Moira

> restaurant (turkish) in Mastmaker Road 2 E14 9AW London, London. Phone +44 20 7538 9001.

## Book or order directly

- Book: http://www.moirarestaurant.com/#reserve (on the business's own site)
- Menu: http://www.moirarestaurant.com/#menu

## Opening hours

Mo-We 12:00-22:30; Th-Sa 12:00-23:00; Su 12:00-22:30

## About

- Website: http://www.moirarestaurant.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
5280 of 9352 in London. Top 56% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 87% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 62% | no |
| Have an llms.txt | 36% | no |

Nearest places with a similar menu: Hazev Restaurant (C, 177 m, https://directindex.org/r/hazev.com); The Old Fire Station (B, 1543 m, https://directindex.org/r/theoldfirestation.co); Enginar Kitchen (F, 1831 m, https://directindex.org/r/enginarrestaurant.co.uk); Midpoint Restaurant (D, 2121 m, https://directindex.org/r/midpointrestaurant.co.uk); Lokanta (B, 2296 m, https://directindex.org/r/lokantagreenwich.co.uk); Sefa (B, 2396 m, https://directindex.org/r/sefa-restaurant.com); Shish Turkish Restaurant (C, 2705 m, https://directindex.org/r/shishmileend.co.uk); Sultan Sofrasi (B, 2711 m, https://directindex.org/r/sultansofrasi.co.uk); The Communist (B, 2855 m, https://directindex.org/r/thecommunist.co.uk); Ruyam Turkish Restaurant (B, 3025 m, https://directindex.org/r/ruyamturkish.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about London and named 66 places. Moira wasn't one of them. See who was named: https://directindex.org/city/london/recommended


Compared with its peers: Sites using Deliveroo 63% (38% A or B, 611 sites); This site 53.2%.

See what an AI agent reads on this site: https://directindex.org/r/moirarestaurant.com/agent-view

## Businesses like Moira in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 9352 | 54% | 35% | 53.2% |
| Sites using Deliveroo in London | 216 | 65% | 38% | 53.2% |

The best of the sites using Deliveroo in London: Bali Satay House (A 100%, https://directindex.org/r/balisatayhouse.co.uk); Dnister Restaurant (A 100%, https://directindex.org/r/dnister.co.uk); Grilandia (A 100%, https://directindex.org/r/grilandia.com); La Terraza Clapham (A 100%, https://directindex.org/r/laterrazaclapham.co.uk); Margaux (A 100%, https://directindex.org/r/barmargaux.co.uk).

With the three fixes above (No structured data for the business; The server turns AI crawlers away at the door; robots.txt blocks GPTBot, ClaudeBot, Google-Extended), the score would be about 90.8%. That would be 527th of 9,352 in London, up from 5280th.

## The direct record
What agents get for Moira, as JSON: https://directindex.org/api/direct/moirarestaurant.com
- Book: http://www.moirarestaurant.com/#reserve (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: http://www.moirarestaurant.com/#menu (html_page; from the scan)
- Hours: Mo-We 12:00-22:30; Th-Sa 12:00-23:00; Su 12:00-22:30 (open now) (from OpenStreetMap)
- Phone: +44 20 7538 9001
- Stable links that count: https://directindex.org/go/moirarestaurant.com/book, https://directindex.org/go/moirarestaurant.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 11.6 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 2 of 5, Bot-Aware. Cloudflare's report: https://isitagentready.com/moirarestaurant.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/moirarestaurant.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/moirarestaurant.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=moirarestaurant.com&force=1