# MOC Coffee Roastery: Agent-Direct Score C (67.1%)

Site: https://moc.com.tr
Report: https://directindex.org/r/moc.com.tr
Scanned: 2026-10-17 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
MOC Coffee Roastery is partly visible to agents.
Some AI assistants are turned away by MOC Coffee Roastery's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://moc.com.tr/pages/mesafeli-satis-sozlesmesi (on the business's own site)
- Order directly: https://moc.com.tr/account/orders (on the business's own site)
- Phone: +90 212 227 2768
- Address: 34485 İstanbul
- Hours, from OpenStreetMap: Mon–Sun 07:00–22:00

## Nearby, also direct
Places near MOC Coffee Roastery that take a booking or an order on their own website, with no marketplace in between.
- Boges Coffee (500 m): https://directindex.org/r/boges.shop
- Caffe Vergnano 42 Maslak (870 m): https://directindex.org/r/miragida.com
- Misafirliq (930 m): https://directindex.org/r/misafirliq.com

## What to fix first
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+5 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2024.** Visitors and assistants may read that year as the last time anyone looked after the site. In Istanbul, 64% of comparable sites that show a year say 2025 or later.
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Istanbul, 19% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "MOC Coffee Roastery",
  "url": "https://moc.com.tr",
  "telephone": "+90 212 227 2768",
  "address": {
    "@type": "PostalAddress",
    "postalCode": "34485",
    "addressLocality": "İstanbul"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.1054433,
    "longitude": 29.0238432
  },
  "openingHours": "Mo-Su 07:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "07:00",
      "closes": "22:00"
    }
  ],
  "servesCuisine": [
    "coffee shop"
  ],
  "acceptsReservations": "https://moc.com.tr/pages/mesafeli-satis-sozlesmesi",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://moc.com.tr/pages/mesafeli-satis-sozlesmesi",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://moc.com.tr/account/orders",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# MOC Coffee Roastery

> cafe or coffee shop (coffee shop) in 34485 İstanbul, Istanbul cafes and bars. Phone +90 212 227 2768.

## Book or order directly

- Book: https://moc.com.tr/pages/mesafeli-satis-sozlesmesi (on the business's own site)
- Order: https://moc.com.tr/account/orders (on the business's own site)

## Opening hours

Mo-Su 07:00-22:00

## About

- Website: https://moc.com.tr
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Store).** address
- **Booking on your own site.** Agents can book without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
189 of 1367 in Istanbul cafes and bars. Top 14% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | yes |
| Publish the menu or price list as HTML | 45% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | no |
| Structured data with address, phone and hours | 24% | no |
| Have an llms.txt | 37% | no |

Nearest places in the index: Boges Coffee (C, 503 m, https://directindex.org/r/boges.shop); Pecos Brasserie CAFE BAR (F, 706 m, https://directindex.org/r/pecosmaslak.com); Lidyana (F, 772 m, https://directindex.org/r/lidyana.com); Caffe Vergnano 42 Maslak (B, 868 m, https://directindex.org/r/miragida.com); Rawsters Coffee & Supply Co. (F, 884 m, https://directindex.org/r/rawsters.com); Manivela Coffee Truck (F, 904 m, https://directindex.org/r/manivelacoffeetruck.com); Lazika (D, 924 m, https://directindex.org/r/lazika.com.tr); Misafirliq (D, 932 m, https://directindex.org/r/misafirliq.com); Sanayi-1A (F, 942 m, https://directindex.org/r/sanayi1a.com); Nespresso (D, 949 m, https://directindex.org/r/nespresso.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Istanbul cafes and bars and named 59 places. MOC Coffee Roastery wasn't one of them. See who was named: https://directindex.org/city/istanbul-cafes-bars/recommended


See what an AI agent reads on this site: https://directindex.org/r/moc.com.tr/agent-view

## Businesses like MOC Coffee Roastery in Istanbul cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Istanbul cafes and bars | 1367 | 42% | 12% | 67.1% |

The best of the businesses of the same kind in Istanbul cafes and bars: Abba Cafe (A 100%, https://directindex.org/r/abbacafe.com); Dilim Pastanesi (A 100%, https://directindex.org/r/dilim.com.tr); Janti Cafe (A 100%, https://directindex.org/r/bizbizecafe.com); Meşale Cafe (A 100%, https://directindex.org/r/mesalecafe.net); Park Karadeniz Kafe (A 100%, https://directindex.org/r/parkkaradeniz.com).

With the three fixes above (No menu or price list found; Structured data is incomplete; The server turns AI crawlers away at the door), the score would be about 86.3%. That would be 28th of 1,367 in Istanbul cafes and bars, up from 189th.

## The direct record
What agents get for MOC Coffee Roastery, as JSON: https://directindex.org/api/direct/moc.com.tr
- Book: https://moc.com.tr/pages/mesafeli-satis-sozlesmesi (own site; could not verify: partial (2026-10-18))
- Order: https://moc.com.tr/account/orders (own site; found by the scan of 2026-10-17, not yet tested)
- Menu: none on record
- Hours: Mo-Su 07:00-22:00 (open now) (from OpenStreetMap)
- Phone: +90 212 227 2768
- Stable links that count: https://directindex.org/go/moc.com.tr/book, https://directindex.org/go/moc.com.tr/order
- Agents and people followed 3 direct links to this business this month (3 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 10 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/moc.com.tr
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/moc.com.tr/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/moc.com.tr/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=moc.com.tr&force=1