# Museum der Kulturen: Agent-Direct Score D (49.2%) Site: https://www.mkb.ch/ Report: https://directindex.org/r/mkb.ch Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Museum der Kulturen is hard for agents to use. An AI assistant can open Museum der Kulturen's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through museumspass2.com. ## Direct links - Phone: +41 61 266 56 00 - Address: Münsterplatz 20 4051 Basel - Hours, from OpenStreetMap · Overture Maps: Tu-Su 10:00-17:00; We [1] 10:00-20:00; Mo off - Step-free access (OpenStreetMap) - Languages: German, English ## Nearby, also direct Places near Museum der Kulturen that take a booking or an order on their own website, with no marketplace in between. - Cleopatra Travel (110 m): https://directindex.org/r/cleopatra.ch - Globetrotter (150 m): https://directindex.org/r/globetrotter.ch - Vaxi (310 m): https://directindex.org/r/velotaxi-basel.ch ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **Ordering through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Museum der Kulturen > museum in Münsterplatz 20 4051 Basel, Basel tours, attractions and museums. Phone +41 61 266 56 00. ## Opening hours Tu-Su 10:00-17:00; We [1] 10:00-20:00; Mo off ## About - Website: https://www.mkb.ch/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. ## Where it stands 34 of 68 in Basel tours, attractions and museums. Top 50% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 60% | no | | Publish the menu or price list as HTML | 20% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 80% | yes | | Structured data with address, phone and hours | 10% | no | | Have an llms.txt | 30% | no | Nearest places in the index: Cleopatra Travel (B, 105 m, https://directindex.org/r/cleopatra.ch); Laros Reisen (F, 131 m, https://directindex.org/r/laros.ch); Globetrotter (C, 146 m, https://directindex.org/r/globetrotter.ch); TUI ReiseCenter (D, 165 m, https://directindex.org/r/tui.ch); cotravel - DER Touristik Suisse AG (F, 166 m, https://directindex.org/r/cotravel.ch); Pink Travel AG (C, 249 m, https://directindex.org/r/pinktravel.ch); travelshop AG (F, 265 m, https://directindex.org/r/travelshop.ch); Vaxi (C, 312 m, https://directindex.org/r/velotaxi-basel.ch); Pharmaziemuseum Universität Basel (F, 332 m, https://directindex.org/r/pharmaziemuseum.ch); Hoosesagg Museum (F, 347 m, https://directindex.org/r/hoosesaggmuseum.ch). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Basel tours, attractions and museums and named 37 places. Museum der Kulturen wasn't one of them. See who was named: https://directindex.org/city/basel-tours/recommended See what an AI agent reads on this site: https://directindex.org/r/mkb.ch/agent-view Read by AI agents 9 times this month (PerplexityBot 9). ## Businesses like Museum der Kulturen in Basel tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Basel tours, attractions and museums | 68 | 48% | 12% | 49.2% | The best of the businesses of the same kind in Basel tours, attractions and museums: Museum Tinguely (A 87.7%, https://directindex.org/r/tinguely.ch); Edition Rent Basel (B 80%, https://directindex.org/r/editionrent.ch); Kunstmuseum Basel | Gegenwart (B 80%, https://directindex.org/r/museenbasel.ch); Novartis Pavillon (B 73.8%, https://directindex.org/r/novartis.com); Spielzeug Welten (B 73.8%, https://directindex.org/r/spielzeug-welten-museum-basel.ch). With the three fixes above (No structured data for the business; Ordering through an unrecognised third party; No tickets and prices found), the score would be about 95.4%, which would be first of 68 in Basel tours, attractions and museums. ## The direct record What agents get for Museum der Kulturen, as JSON: https://directindex.org/api/direct/mkb.ch - Book: none on record - Order: none on record - Menu: none on record - Hours: Tu-Su 10:00-17:00; We [1] 10:00-20:00; Mo off (from OpenStreetMap) - Phone: +41 61 266 56 00 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no Found one hop past the home page: contact page /de/ihr-besuch/oeffnungszeiten.html: ordering link (other), phone. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 1 | 25 | | Actionable | 6 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mkb.ch - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: yes - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/mkb.ch/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/mkb.ch/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mkb.ch&force=1