# MIPS (Medical Indemnity Protection Society): Agent-Direct Score F (32.8%) Site: https://qr.mips.com.au/bingplaces Report: https://directindex.org/r/mips.com.au Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) MIPS (Medical Indemnity Protection Society) is largely invisible to agents. Some AI assistants are turned away by MIPS (Medical Indemnity Protection Society)'s website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online. ## Direct links - Phone: 1800061113 ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (challenge:attention required), ClaudeBot (challenge:attention required) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # MIPS (Medical Indemnity Protection Society) > local business in Level 37, 55 Collins Street, 3000, Melbourne, Melbourne dentists, clinics and vets. Phone 1800061113. ## About - Website: https://qr.mips.com.au/bingplaces - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. ## Where it stands 3918 of 4303 in Melbourne dentists, clinics and vets. Top 91% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | no | | Publish the menu or price list as HTML | 5% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 100% | no | | Structured data with address, phone and hours | 50% | no | | Have an llms.txt | 33% | no | Nearest places in the index: Collins Street Dental (B, 52 m, https://directindex.org/r/collinsstreetdental.net.au); Avid Allergy (B, 88 m, https://directindex.org/r/avidallergy.com); Dr Sara Byrne (F, 88 m, https://directindex.org/r/drsarabyrne.com.au); Prosthodontic Group (F, 93 m, https://directindex.org/r/prosgroup.com.au); Clayray Dental Radiology (C, 95 m, https://directindex.org/r/clayray.com.au); Family Dental On Collins (B, 96 m, https://directindex.org/r/familydentaloncollins.com.au); Dr Clare Schofield (D, 97 m, https://directindex.org/r/drclareschofield.com.au); Smith Peter K Dr (F, 97 m, https://directindex.org/r/excellenceindentistry.com.au); Alex Starr Dr (F, 103 m, https://directindex.org/r/bluespadental.com); Dental Advance (B, 106 m, https://directindex.org/r/dentaladvance.com.au). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. See what an AI agent reads on this site: https://directindex.org/r/mips.com.au/agent-view ## Businesses like MIPS (Medical Indemnity Protection Society) in Melbourne dentists, clinics and vets | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Melbourne dentists, clinics and vets | 4303 | 59% | 34% | 32.8% | The best of the businesses of the same kind in Melbourne dentists, clinics and vets: Bellevue Podiatry (A 95.4%, https://directindex.org/r/bellevuepodiatry.com.au); Clover Dental (A 95.4%, https://directindex.org/r/cloverdental.com.au); Dentists of Alphington (A 93.8%, https://directindex.org/r/dentistsofalphington.com.au); Doctors of South Melbourne (A 93.8%, https://directindex.org/r/doctorsofsouthmelbourne.com.au); Keysborough Veterinary Practice (A 90.8%, https://directindex.org/r/keysivet.com.au). With the three fixes above (No structured data for the business; No online booking link on the website; No list of services and prices found), the score would be about 85.1%. That would be 20th of 4,303 in Melbourne dentists, clinics and vets, up from 3918th. ## The direct record What agents get for MIPS (Medical Indemnity Protection Society), as JSON: https://directindex.org/api/direct/mips.com.au - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: 1800061113 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 18.3 | 25 | | Readable | 1 | 25 | | Actionable | 2 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mips.com.au - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/mips.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/mips.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=mips.com.au&force=1