# Millie Herd Makeup & Brow Studio: Agent-Direct Score D (44.6%)

Site: http://millieherd.com.au
Report: https://directindex.org/r/millieherd.com.au
Scanned: 2026-11-12 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Millie Herd Makeup & Brow Studio is hard for agents to use.
An AI assistant can open Millie Herd Makeup & Brow Studio's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through bookings.gettimely.com.

## Direct links
- Phone: 0439 751 997
- Address: 72 King William Rd, Hyde Park 5061

## Nearby, also direct
Places near Millie Herd Makeup & Brow Studio that take a booking or an order on their own website, with no marketplace in between.
- Alexia Makeup Hair Beauty (30 m): https://directindex.org/r/alexia.com.au
- Swiss Wellness Day Spa (100 m): https://directindex.org/r/swisswellness.com.au
- Ooh La La Lash Boutique (150 m): https://directindex.org/r/oohlalalashboutique.com.au
- Fon Salon (230 m): https://directindex.org/r/fonsalon.com.au

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Millie Herd Makeup & Brow Studio",
  "url": "http://millieherd.com.au",
  "telephone": "0439 751 997",
  "address": "72 King William Rd, Hyde Park 5061",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -34.95043986039378,
    "longitude": 138.59950458134986
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Millie Herd Makeup & Brow Studio

> local business in 72 King William Rd, Hyde Park 5061, Adelaide hairdressers, beauty salons and massage. Phone 0439 751 997.

## About

- Website: http://millieherd.com.au
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
512 of 771 in Adelaide hairdressers, beauty salons and massage. Top 66% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | no |
| Publish the menu or price list as HTML | 69% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 49% | no |

Nearest places in the index: Alexia Makeup Hair Beauty (B, 34 m, https://directindex.org/r/alexia.com.au); Smile Bar Adelaide (D, 35 m, https://directindex.org/r/smilebar.com.au); House of Medical Aesthetics (D, 49 m, https://directindex.org/r/houseofmedicalaesthetics.com.au); Swiss Wellness Day Spa (A, 101 m, https://directindex.org/r/swisswellness.com.au); Nura Cosmetics & Skin (D, 120 m, https://directindex.org/r/nuracosmeticsandskin.com.au); Ooh La La Lash Boutique (D, 152 m, https://directindex.org/r/oohlalalashboutique.com.au); Conk Hair (C, 222 m, https://directindex.org/r/conk.com.au); Fon Salon (D, 234 m, https://directindex.org/r/fonsalon.com.au); Robbie's Chop Shop (B, 261 m, https://directindex.org/r/robbieschopshop.com.au); David Owen Hairdressing (D, 264 m, https://directindex.org/r/davidowen.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Squarespace 61% (41% A or B, 34188 sites); This site 44.6%.

See what an AI agent reads on this site: https://directindex.org/r/millieherd.com.au/agent-view

## Businesses like Millie Herd Makeup & Brow Studio in Adelaide hairdressers, beauty salons and massage

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Adelaide hairdressers, beauty salons and massage | 771 | 53% | 27% | 44.6% |
| Sites built with Squarespace in Adelaide hairdressers, beauty salons and massage | 71 | 67% | 44% | 44.6% |

The best of the sites built with Squarespace in Adelaide hairdressers, beauty salons and massage: The Tattoo Removal Co (A 86.3%, https://directindex.org/r/thetattooremovalco.net); Imperia Clinics (A 85%, https://directindex.org/r/imperiaclinics.com.au); Goldie Studios (B 84.6%, https://directindex.org/r/goldiestudios.com.au); Bare Tanning Lounge (B 83.8%, https://directindex.org/r/baretanninglounge.com.au); Lashed by You (B 83.8%, https://directindex.org/r/thelashlabsa.com.au).

With the three fixes above (No structured data for the business; Appointments through an unrecognised third party; No price list of services found), the score would be about 92.3%. That would be 8th of 771 in Adelaide hairdressers, beauty salons and massage, up from 512th.

## The direct record
What agents get for Millie Herd Makeup & Brow Studio, as JSON: https://directindex.org/api/direct/millieherd.com.au
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 0439 751 997

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 0 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/millieherd.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/millieherd.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/millieherd.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=millieherd.com.au&force=1
