# Koulutettu Hieroja Mikko Kataja: Agent-Direct Score F (15.4%)

Site: http://www.mikkokataja.com/
Report: https://directindex.org/r/mikkokataja.com
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Koulutettu Hieroja Mikko Kataja is largely invisible to agents.
AI assistants can't open Koulutettu Hieroja Mikko Kataja's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://koulutettuhierojamikkokataja.setmore.com/ (through setmore acting for the business)
- Phone: +358504900323
- Address: Hiomotie 42 A 16, 00380, Helsinki
- Prices: 5 prices on the site, the middle one €75.00

## Nearby, also direct
Places near Koulutettu Hieroja Mikko Kataja that take a booking or an order on their own website, with no marketplace in between.
- Kauneushoitola Kauneusmestarit (250 m): https://directindex.org/r/hiusmestarit.fi
- Moderni Terveys (280 m): https://directindex.org/r/moderniterveys.fi
- ProMassage & Osteopathy (510 m): https://directindex.org/r/promassage.fi
- Kelpo Keho - Etiopatia ja Urheiluhieronta (940 m): https://directindex.org/r/kelpokeho.fi
- Haagan Hierontaklinikka (1.3 km): https://directindex.org/r/haaganhieronta.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Helsinki, 13% of comparable sites declare one.
- **5 prices on the landing page, the middle one €75.00.** In Helsinki, the middle price of comparable sites that show prices is €65.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Koulutettu Hieroja Mikko Kataja",
  "url": "http://www.mikkokataja.com/",
  "telephone": "+358504900323",
  "address": "Hiomotie 42 A 16, 00380, Helsinki",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 60.21894669,
    "longitude": 24.86997042
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://koulutettuhierojamikkokataja.setmore.com/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Appointments through setmore on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
915 of 979 in Helsinki hairdressers and beauty salons. Top 93% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 9% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 8% | no |
| Have an llms.txt | 35% | no |

Nearest places in the index: Salon Royal (C, 198 m, https://directindex.org/r/salonroyal.fi); Kauneushoitola Kauneusmestarit (B, 249 m, https://directindex.org/r/hiusmestarit.fi); Moderni Terveys (C, 279 m, https://directindex.org/r/moderniterveys.fi); ProMassage & Osteopathy (C, 512 m, https://directindex.org/r/promassage.fi); Kelpo Keho - Etiopatia ja Urheiluhieronta (B, 938 m, https://directindex.org/r/kelpokeho.fi); Haagan Hierontaklinikka (C, 1293 m, https://directindex.org/r/haaganhieronta.com); Me Treatments Oy (C, 1298 m, https://directindex.org/r/metreatments.fi); City Style Parturi-Kampaamo (D, 1359 m, https://directindex.org/r/citystylefi.com); Pieni Kauneuspuoti (C, 1370 m, https://directindex.org/r/pienikauneuspuoti.fi); Muudi salon (B, 1420 m, https://directindex.org/r/muudisalon.fi).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 3 everyday questions about Helsinki hairdressers and beauty salons and named 12 places. Koulutettu Hieroja Mikko Kataja wasn't one of them. See who was named: https://directindex.org/city/helsinki-salons/recommended


Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using Setmore 61% (27% A or B, 712 sites); This site 15.4%.

See what an AI agent reads on this site: https://directindex.org/r/mikkokataja.com/agent-view

## Businesses like Koulutettu Hieroja Mikko Kataja in Helsinki hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Helsinki hairdressers and beauty salons | 979 | 53% | 19% | 15.4% |
| Sites built with WordPress in Helsinki hairdressers and beauty salons | 384 | 58% | 30% | 15.4% |
| Sites using Setmore in Helsinki hairdressers and beauty salons | 5 | 40% | 0% | 15.4% |
| Sites built with WordPress and using Setmore in Helsinki hairdressers and beauty salons | 5 | 40% | 0% | 15.4% |

The best of the sites built with WordPress and using Setmore in Helsinki hairdressers and beauty salons: HiusHelppi (D 53.8%, https://directindex.org/r/hiushelppi.fi); Kosmetiikka ja kauneuspalvelut Sannamaija (D 53.8%, https://directindex.org/r/sannamaija.com); SpaRituals/Hierontapalvelut (D 53.8%, https://directindex.org/r/harmonyrituals.fi); Praan Spa (F 22.5%, https://directindex.org/r/wordpress.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No price list of services found), the score would be about 87.7%. That would be 4th of 979 in Helsinki hairdressers and beauty salons, up from 915th.

## The direct record
What agents get for Koulutettu Hieroja Mikko Kataja, as JSON: https://directindex.org/api/direct/mikkokataja.com
- Book: https://koulutettuhierojamikkokataja.setmore.com/ (vendor on own site: Setmore; found by the scan of 2026-10-20, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +358504900323
- Stable links that count: https://directindex.org/go/mikkokataja.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Setmore: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Only a real browser got this page (a plain fetch got challenge:checking your browser); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/mikkokataja.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mikkokataja.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mikkokataja.com&force=1