# Merlo & Fahrney Dentistry: Agent-Direct Score B (73.8%)

Site: http://www.mf-dentistry.com/
Report: https://directindex.org/r/mf-dentistry.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Merlo & Fahrney Dentistry is mostly ready for agents.
An AI assistant can open Merlo & Fahrney Dentistry's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://mf-dentistry.com/dental-bonding-charlotte-nc/ (on the business's own site)
- Phone: +17043725411
- Address: 1927 Brunswick Ave, 28207, Charlotte

## Nearby, also direct
Places near Merlo & Fahrney Dentistry that take a booking or an order on their own website, with no marketplace in between.
- Myers Park Dental Partners (170 m): https://directindex.org/r/myersparkdentalpartners.com
- Advanced Dentistry of Charlotte (300 m): https://directindex.org/r/smilesatisfaction.com
- Haydn G. Jones II, DDS (600 m): https://directindex.org/r/haydnjonesdds.com

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2021.** Visitors and assistants may read that year as the last time anyone looked after the site. In Charlotte, 84% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Merlo & Fahrney Dentistry",
  "url": "http://www.mf-dentistry.com/",
  "telephone": "+17043725411",
  "address": "1927 Brunswick Ave, 28207, Charlotte",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 35.20063665,
    "longitude": -80.83456216
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://mf-dentistry.com/dental-bonding-charlotte-nc/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Merlo & Fahrney Dentistry

> organization in 1927 Brunswick Ave, 28207, Charlotte, Charlotte dentists, clinics and vets. Phone +17043725411.

## Book or order directly

- Book: https://mf-dentistry.com/dental-bonding-charlotte-nc/ (on the business's own site)

## About

- Website: http://www.mf-dentistry.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
158 of 867 in Charlotte dentists, clinics and vets. Top 18% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | yes |
| Structured data with address, phone and hours | 48% | no |
| Have an llms.txt | 45% | no |

Nearest places in the index: Alexander Rossitch (C, 63 m, https://directindex.org/r/dralexrossitch.com); Myers Park Dental Partners (C, 168 m, https://directindex.org/r/myersparkdentalpartners.com); Spinefirst (F, 174 m, https://directindex.org/r/spinefirst.com); Carolina Center For Specialty Surgery (F, 179 m, https://directindex.org/r/carolinaspecialtysurgery.com); Advanced Dentistry of Charlotte (B, 304 m, https://directindex.org/r/smilesatisfaction.com); St. George Physical Therapy (F, 559 m, https://directindex.org/r/stgeorgept.com); The Art of Health (F, 600 m, https://directindex.org/r/theartofhealthdpc.com); Haydn G. Jones II, DDS (C, 602 m, https://directindex.org/r/haydnjonesdds.com); Integrative Health Carolinas (D, 621 m, https://directindex.org/r/integrativehealthcarolinas.com); Allergenuity Health Associates PLLC (D, 628 m, https://directindex.org/r/allergenuityhealth.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Charlotte dentists, clinics and vets and named 54 places. Merlo & Fahrney Dentistry wasn't one of them. See who was named: https://directindex.org/city/charlotte-clinics/recommended


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/mf-dentistry.com/agent-view

## Businesses like Merlo & Fahrney Dentistry in Charlotte dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Charlotte dentists, clinics and vets | 867 | 49% | 22% | 73.8% |
| Sites built with WordPress in Charlotte dentists, clinics and vets | 403 | 60% | 33% | 73.8% |

The best of the sites built with WordPress in Charlotte dentists, clinics and vets: Charlotte Skin and Laser (A 90.3%, https://directindex.org/r/charlotteskinandlaser.com); Capizzi Cosmetic Surgery & Med Spa (A 86.2%, https://directindex.org/r/capizzimd.com); Connolly Orthodontics (A 86.2%, https://directindex.org/r/connollyorthodontics.com); Greg Ott Center for Physical Therapy and Sports Performance (A 86.2%, https://directindex.org/r/h2health.com); Belvedere Family Dentistry (B 84.6%, https://directindex.org/r/belvederedentistry.com).

With the two fixes above (Structured data is incomplete; No list of services and prices found), the score would be about 95.4%, which would be first of 867 in Charlotte dentists, clinics and vets.

## The direct record
What agents get for Merlo & Fahrney Dentistry, as JSON: https://directindex.org/api/direct/mf-dentistry.com
- Book: https://mf-dentistry.com/dental-bonding-charlotte-nc/ (own site; found by the scan of 2026-10-23, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +17043725411
- Stable links that count: https://directindex.org/go/mf-dentistry.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mf-dentistry.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/mf-dentistry.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mf-dentistry.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mf-dentistry.com&force=1
