---
title: What an AI agent reads on Merser Rum · The Direct Index
url: https://directindex.org/r/merserrum.com/agent-view?format=md
---

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 [Report](https://directindex.org/r/merserrum.com) · scanned 2026-10-21

# What an AI agent reads on Merser Rum

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [merserrum.com](https://merserrum.com/), taken from the copy the scanner kept.

2,864

characters of text without JavaScript

Organization

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: Merser Handcrafted Rumsbottle-testBasket Icon · language en-GB. First 1,800 of 2,864 characters:

```
Merser Handcrafted Rums Skip to content About Us Contact Us Merser Rum LogoEnjoy Merser Shop Online Merser Musings Merser Double Barrel wins Double Gold! We are thrilled to share that Merser Double Barrel Rum has won a double Gold at the prestigious San Francisco World Spirits Competition. Merser Double Read More An interview with Pump Street Chocolate founder, Joanna Brennan Being in the midst of Winter, not much else can fix January blues like a hot chocolate laced with Merser. After experimenting with Pump Street’s Read More Read all Merser Musing Help & Support My Account Delivery & Returns Terms & Conditions Privacy Cookies Ethical Marketing About Us Contact Us Contact Us 0207 583 5444 info@merserrum.com About Us Contact Us Merser Rum LogoEnjoy Merser Shop Online Go To Basket£0.00 Merser Rum Logo seeking out the world's finest rums Shop Online Great Taste awards 2023 Double Gold World Spirit Competition MASTER The Spirits Business Gold Intl. Spirits Challenge Like the watchful magpie, Merser seeks out the world's finest rums... … before expertly blending them to create smooth and distinctive rums with unique depth and character. Signature Rum A smooth and balanced Golden Rum with hints of tropical fruit as well as butterscotch and an oaky sweetness. Learn more White Rum A blend of unaged rums from Barbados, Jamacia and the Dominican Republic, Merser White Rum is smooth and crisp with a fresh and refined character. Learn more Reserve Rum A rich, rounded and beautifully smooth sipping rum – with notes of sweet honey, hints of spice, chocolate and dried fruits. Learn more Double Barrel Rum A smooth distinctive aged rum with soft woody spice, hints of vanilla and a wonderful toasty oak character. Learn more Merser seeks out the world’s finest rums… …before blendi
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | Merser Rum |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (BreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, PropertyValueSpecification) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [merserrum.com/product/reserve-rum](https://merserrum.com/product/reserve-rum) | booking | the business's own site |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/merserrum.com) turns it into a score and a list of fixes, with code to paste.

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```