# Merkur-Apotheke: Agent-Direct Score B (84.6%)

Site: http://www.merkur-apo-essen.com/
Report: https://directindex.org/r/merkur-apo-essen.com
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Merkur-Apotheke is mostly ready for agents.
An AI assistant can open Merkur-Apotheke's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://merkur-apo-essen.com/shop/ (on the business's own site)
- Phone: 02018575135
- Address: Alte Hauptstr. 104a, 45289, Essen
- WhatsApp: a link on the site

## Nearby, also direct
Places near Merkur-Apotheke that take a booking or an order on their own website, with no marketplace in between.
- Traditionelle Thaimassage Burgaltendorf (120 m): https://directindex.org/r/thaimassage-burgaltendorf.de
- Tina Nails (160 m): https://directindex.org/r/tina-nails.de
- Saliderma (1.6 km): https://directindex.org/r/saliderma-cosmetics.de
- Lashes Unlimited (2 km): https://directindex.org/r/lashesunlimited.de

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Essen, 4.3% of comparable sites declare one.

## Fix kit: What to paste

llms.txt. Save as /llms.txt at the root of the site.

```
# Merkur-Apotheke

> organization in Alte Hauptstr. 104a, 45289, Essen, Essen hairdressers and beauty salons. Phone 02018575135.

## Book or order directly

- Order: https://merkur-apo-essen.com/shop/ (on the business's own site)

## About

- Website: http://www.merkur-apo-essen.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** address, phone, opening hours
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
8 of 495 in Essen hairdressers and beauty salons. Top 2% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 82% | yes |
| Publish the menu or price list as HTML | 27% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 84% | yes |
| Structured data with address, phone and hours | 10% | yes |
| Have an llms.txt | 22% | no |

Nearest places in the index: Traditionelle Thaimassage Burgaltendorf (D, 116 m, https://directindex.org/r/thaimassage-burgaltendorf.de); Frings Martina Podologische Praxis (F, 118 m, https://directindex.org/r/hautsache-burgaltendorf.de); Tina Nails (D, 158 m, https://directindex.org/r/tina-nails.de); Sarah Lauszat (F, 738 m, https://directindex.org/r/sarahlauszat.com); Kosmetikstudio Natalii (D, 777 m, https://directindex.org/r/kosmetikstudio-natalii.de); haarlandschaft Diana Werner (F, 844 m, https://directindex.org/r/haarlandschaft-werner.de); Hutschenreuter (F, 948 m, https://directindex.org/r/hutschenreuterfriseure.de); Saliderma (B, 1594 m, https://directindex.org/r/saliderma-cosmetics.de); Hairstyle Anne Ruhr (F, 1953 m, https://directindex.org/r/frisur-anne-ruhr.de); Lashes Unlimited (D, 1962 m, https://directindex.org/r/lashesunlimited.de).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (29% A or B, 108921 sites); This site 84.6%.

See what an AI agent reads on this site: https://directindex.org/r/merkur-apo-essen.com/agent-view

## Businesses like Merkur-Apotheke in Essen hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Essen hairdressers and beauty salons | 495 | 42% | 7% | 84.6% |
| Sites built with WordPress in Essen hairdressers and beauty salons | 165 | 52% | 16% | 84.6% |

The best of the sites built with WordPress in Essen hairdressers and beauty salons: MyWellness Essen Rüttenscheid (A 92.3%, https://directindex.org/r/mywellness.de); RMG Kosmetik (A 88.8%, https://directindex.org/r/rmg-kosmetik.de); Die Hautästheten (A 86.2%, https://directindex.org/r/die-hautaestheten.de); Die Hautästheten (A 86.2%, https://directindex.org/r/die-hautaestheten.de); Hairsalon Kaan (B 80%, https://directindex.org/r/hairsalon-kaan.de).

With the fix above (No price list of services found), the score would be about 95.4%, which would be first of 495 in Essen hairdressers and beauty salons.

## The direct record
What agents get for Merkur-Apotheke, as JSON: https://directindex.org/api/direct/merkur-apo-essen.com
- Book: none on record
- Order: https://merkur-apo-essen.com/shop/ (own site; found by the scan of 2026-10-20, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: 02018575135
- Stable links that count: https://directindex.org/go/merkur-apo-essen.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 15 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/merkur-apo-essen.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/merkur-apo-essen.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/merkur-apo-essen.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=merkur-apo-essen.com&force=1