---
title: What an AI agent reads on Merchant Roots · The Direct Index
url: https://directindex.org/r/merchantroots.com/agent-view?format=md
---

[The Direct Index](https://directindex.org/)
[Scanner](https://directindex.org/scan)[Cities](https://directindex.org/cities)[Numbers](https://directindex.org/stats)[Rankings](https://directindex.org/rankings)[Search](https://directindex.org/search)[Guides](https://directindex.org/guides)[About](https://directindex.org/about)

 [Report](https://directindex.org/r/merchantroots.com) · scanned 2026-10-24

# What an AI agent reads on Merchant Roots

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [merchantroots.com](http://www.merchantroots.com/), taken from the copy the scanner kept.

1,294

characters of text without JavaScript

LocalBusiness

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: Merchant Roots · language en-US. First 1,294 of 1,294 characters:

```
Merchant Roots Our Experiences Gallery Team Chefs' Circle Extracurriculars FAQs Press Our ExperiencesGalleryTeamChefs' Circle ExtracurricularsFAQsPress Merchant Roots is a boutique fine-dining restaurant. Our menus are heavily theme-driven and immersive. At any given point, our guests could be whisked to the Swiss Alps to scoop up sprinkles of blooms off a green hillside while enjoying a menu of edible flowers, or invited to a Mad Tea Party where they encounter an Apple-of-your-Eye cake featuring a photo of themselves gazing up from the past. Led by Chef Ryan Shelton, we have an intimate team who all work passionately to design recipes, make plates out of various materials, and fastidiously choose wine pairings. Every three months we change our service format, plateware, menus, and decor dramatically to match our theme.Merchant Roots currently host our dinners Tuesday - Saturday, with seatings at 5:30 and 8:00PM. We look forward to your visit! Book Now New Gallery New Page dinner (by reservation only): Tue-Satreservations required via Tockcontact: info@merchantroots.com1148 Mission St. San Francisco, CA 94103JOIN OUR NEWSLETTER Merchant Roots 1365 Fillmore Street, San Francisco, CA, 94115, United States (530)574-7365 madison@merchantroots.com Hours Designed by Plinth Agency
```

 Facts

## What it can say about the business

| A business type in JSON-LD | LocalBusiness |
| Name | Merchant Roots |
| Telephone | (530)574-7365 (a tel: link, not structured) |
| Address | yes |
| Opening hours | yes |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 3 (LocalBusiness, Organization, WebSite) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [exploretock.com/merchantroots](https://exploretock.com/merchantroots) | booking | tock, acting for the business |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/merchantroots.com) turns it into a score and a list of fixes, with code to paste.

#### The Direct Index

[Why direct](https://directindex.org/why)[What agent-direct means](https://directindex.org/agent-direct)[About and principles](https://directindex.org/about)[Methodology](https://directindex.org/methodology)[Privacy](https://directindex.org/privacy)[Terms](https://directindex.org/terms)[Corrections](https://directindex.org/corrections)[Legal notice](https://directindex.org/legal)

#### Use it

[Free scanner](https://directindex.org/scan)[City indexes](https://directindex.org/cities)[Search the index](https://directindex.org/search)[Rankings](https://directindex.org/rankings)[What assistants recommend](https://directindex.org/assistants)[Ask the index](https://directindex.org/ask)

#### Vendors and help

[Booking and ordering vendors](https://directindex.org/vendors)[Which vendors' terms allow agents](https://directindex.org/vendors/terms)[Vendor verification](https://directindex.org/vendors/verification)[Website builders](https://directindex.org/builders)[Who can fix this](https://directindex.org/providers)[For agencies](https://directindex.org/agency)

#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

[Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml)

Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```