---
title: What an AI agent reads on Merchant House · The Direct Index
url: https://directindex.org/r/merchanthouse.bar/agent-view?format=md
---

[The Direct Index](https://directindex.org/)
[Scanner](https://directindex.org/scan)[Cities](https://directindex.org/cities)[Numbers](https://directindex.org/stats)[Rankings](https://directindex.org/rankings)[Search](https://directindex.org/search)[Guides](https://directindex.org/guides)[About](https://directindex.org/about)

 [Report](https://directindex.org/r/merchanthouse.bar) · scanned 2026-10-24

# What an AI agent reads on Merchant House

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [merchanthouse.bar](http://www.merchanthouse.bar/), taken from the copy the scanner kept.

2,298

characters of text without JavaScript

BarOrPub

structured data for the business

2

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot)

 Text

## The words an agent gets

Title: Merchant House - Cocktail Bar in the City of London · language en-US. First 1,800 of 2,298 characters:

```
Merchant House - Cocktail Bar in the City of London Skip to main contentSkip to footer Opens in a new tabFind us in Well Court, EC4M 9DNGet DirectionsVisit DrinksMasterclassesThe BrigGiftsReservationsVisit DrinksMasterclassThe BrigGiftsReservationsEscape to a world of gin, rum & whiskyTake a seat in our award-winning barWelcomeMerchant House of Bow LaneMerchant House of Bow Lane is where the hospitality industry chooses to drink – and, of course, you are very welcome tooWith one of the largest spirit collections in the world, we are housed in a hidden bar in the historic heart of London – The City.Our award-winning cocktails explore the wonderful world of flavourful spirits, interesting producers, fine and rare bottlings – with each one telling some small part of the Empire story. Come and explore.Drinks MenuMake a ReservationDrinksOver 1,000 bottles in 3 bars at 1 locationFor us each bottle tells a story. We love where the history of alcoholic beverages meets the science behind good quality production techniques. Our rare collection of spirits focuses on the mercantile history of gin and rum and we have fused this collection with our unique 600 bottle collection of whiskies focussing on quality production and unique flavours from around the world. We hope you will come and enjoy a unique and rare offering with us and let our staff who are industry-renowned experts, guide you through a plethora of flavours and stories.Drinks MenuVISITMerchant House of Bow Lane13 Well Court off Bow LaneThe City of LondonEC4M 9DNApple MapsGoogle MapsSunday – Wednesday5 pm till 1 amThursday, Friday & Saturday3 pm till 1 amReservationsWalk-ins are welcomeReservations are advised for groups of all sizes as Merchant House is a seating-only venue.The BrigBook London’s smallest private barPriva
```

 Facts

## What it can say about the business

| A business type in JSON-LD | BarOrPub |
| Name | Merchant House of Bow Lane |
| Telephone | no |
| Address | yes |
| Opening hours | yes |
| Menu or price list | a PDF merchanthouse.bar/wp-content/uploads/2026/10/Merchant-House- |
| Cuisine in structured data | no |
| JSON-LD blocks | 2 (AdministrativeArea, BarOrPub, BreadcrumbList, EntryPoint, GeoCoordinates, ImageObject) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [merchanthouse.bar/#reservations](https://merchanthouse.bar/#reservations) | booking | the business's own site |
| [widgets.designmynight.com/bookings-partner.min.js](https://widgets.designmynight.com/bookings-partner.min.js) | booking | designmynight, acting for the business |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/merchanthouse.bar) turns it into a score and a list of fixes, with code to paste.

#### The Direct Index

[Why direct](https://directindex.org/why)[What agent-direct means](https://directindex.org/agent-direct)[About and principles](https://directindex.org/about)[Methodology](https://directindex.org/methodology)[Privacy](https://directindex.org/privacy)[Terms](https://directindex.org/terms)[Corrections](https://directindex.org/corrections)[Legal notice](https://directindex.org/legal)

#### Use it

[Free scanner](https://directindex.org/scan)[City indexes](https://directindex.org/cities)[Search the index](https://directindex.org/search)[Rankings](https://directindex.org/rankings)[What assistants recommend](https://directindex.org/assistants)[Ask the index](https://directindex.org/ask)

#### Vendors and help

[Booking and ordering vendors](https://directindex.org/vendors)[Which vendors' terms allow agents](https://directindex.org/vendors/terms)[Vendor verification](https://directindex.org/vendors/verification)[Website builders](https://directindex.org/builders)[Who can fix this](https://directindex.org/providers)[For agencies](https://directindex.org/agency)

#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

[Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml)

Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```