# Merchant & Rhoades: Agent-Direct Score D (52.3%)

Site: https://merchantandrhoades.com/
Report: https://directindex.org/r/merchantandrhoades.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Merchant & Rhoades is hard for agents to use.

## Direct links
- Book directly: https://login.meevo.com/merchantandrhoades/ob?locationld=102957 (through meevo acting for the business)
- Phone: +1-312-337-2525

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Almost no text without JavaScript.** (+2 points) Crawlers that do not run scripts see an empty page. Render the menu, hours and address as plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Merchant & Rhoades",
  "url": "https://merchantandrhoades.com/",
  "telephone": "+1-312-337-2525",
  "email": "info@merchantandrhoades.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "North Michigan Avenue 900",
    "postalCode": "60611",
    "addressLocality": "Chicago"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.8996824,
    "longitude": -87.6247719
  },
  "openingHours": "07:00-19:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "07:00",
      "closes": "19:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://login.meevo.com/merchantandrhoades/ob?locationld=102957",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Appointments through meevo on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
92 of 160 in Chicago hairdressers and beauty salons. Top 58% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 25% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 13% | no |
| Have an llms.txt | 31% | yes |

Nearest places in the index: Glamour Girl Airbrush Tan (C, 281 m, https://directindex.org/r/glamourgirltan.com); Top Shop Chicago (D, 639 m, https://directindex.org/r/ajtopshop.com); The Lash Lounge (C, 689 m, https://directindex.org/r/thelashlounge.com); Levant Barber Shop (C, 782 m, https://directindex.org/r/levantbarbershop.com); European Wax Center (B, 914 m, https://directindex.org/r/waxcenter.com); Old Town Barbershop (B, 1130 m, https://directindex.org/r/oldtownbarbershopchicago.com); GOAT Wellness (C, 1229 m, https://directindex.org/r/goatchicago.com); Thread Away (C, 1248 m, https://directindex.org/r/threadaway.com); Goodman's Barber Lounge (D, 1342 m, https://directindex.org/r/goodmansbarberlounge.com); Image Studios (C, 1418 m, https://directindex.org/r/imagestudios.co).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Shopify 61% (37% A or B, 1331 sites); Sites using Meevo 63% (38% A or B, 21 sites); This site 52.3%.

See what an AI agent reads on this site: https://directindex.org/r/merchantandrhoades.com/agent-view

## Businesses like Merchant & Rhoades in Chicago hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Chicago hairdressers and beauty salons | 160 | 47% | 18% | 52.3% |
| Built with Shopify in Chicago hairdressers and beauty salons | 9 | 67% | 56% | 52.3% |
| Using Meevo in Chicago hairdressers and beauty salons | 5 | 64% | 20% | 52.3% |
| Built with Shopify and using Meevo in Chicago hairdressers and beauty salons | 1 | 52% | 0% | 52.3% |

The best of Using Meevo in Chicago hairdressers and beauty salons: Shear Envy (B 70.8%, https://directindex.org/r/shearenvy.com); Logan Parlor (C 67.7%, https://directindex.org/r/loganparlor.com); Salon 1800 (C 66.2%, https://directindex.org/r/salon1800lp.com); Salon Sen (C 62.6%, https://directindex.org/r/salonsen.com).

With the three fixes above (No structured data for the business; No price list of services found; Almost no text without JavaScript) the score would be about 87.7%: 2nd of 160 in Chicago hairdressers and beauty salons, up from 92nd.

## The direct record
What agents get for Merchant & Rhoades, as JSON: https://directindex.org/api/direct/merchantandrhoades.com
- Book: https://login.meevo.com/merchantandrhoades/ob?locationld=102957 (vendor on own site: Meevo; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: 07:00-19:00 (closed now) (from OpenStreetMap)
- Phone: +1-312-337-2525
- Stable links that count: https://directindex.org/go/merchantandrhoades.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Meevo: Not stated. The terms say nothing about automated use, could not be read on the date given, or the vendor has not been researched yet.

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/merchantandrhoades.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: no

Deep report: https://directindex.org/r/merchantandrhoades.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=merchantandrhoades.com&force=1