# Mercato West: Agent-Direct Score D (43.1%)

Site: http://www.mercatowest.com/
Report: https://directindex.org/r/mercatowest.com
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Mercato West is hard for agents to use.
An AI assistant can open Mercato West's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to OpenTable, a marketplace.
## What to fix first

- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Booking only through opentable.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Mercato West",
  "url": "http://www.mercatowest.com/",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.0608288,
    "longitude": -114.2126091
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Mercato West

> restaurant in Calgary.

## About

- Website: http://www.mercatowest.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **OpenTable works with agents through its partners.** OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Terms read on 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
958 of 1362 in Calgary. Top 70% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | no |
| Publish the menu or price list as HTML | 98% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | yes |
| Structured data with address, phone and hours | 63% | no |
| Have an llms.txt | 39% | no |

Nearest places in the index: Boardwalk Fries, Burgers, and Shakes (B, 121 m, https://directindex.org/r/boardwalkfries.com); YYC Hakka Junction (C, 196 m, https://directindex.org/r/ehungry.com); Fritou Chicken (F, 204 m, https://directindex.org/r/fritouwest85th.com); Brekkie (D, 226 m, https://directindex.org/r/brekkie.ca); Bravo Pizza (C, 228 m, https://directindex.org/r/bravopizzas.ca); Jerusalem Shawarma (A, 647 m, https://directindex.org/r/jerusalemshawarma.ca); Masa Sushi (D, 683 m, https://directindex.org/r/masacalgary.com); Andaro's Pizza (B, 846 m, https://directindex.org/r/andarospizza.com); Myung Ga Korean Restaurant (C, 1283 m, https://directindex.org/r/wixsite.com); A & P Chinese Food Express (D, 1289 m, https://directindex.org/r/apchinesefood.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Calgary and named 56 places. Mercato West wasn't one of them. See who was named: https://directindex.org/city/calgary/recommended


Compared with its peers: Sites built with Squarespace 65% (49% A or B, 11547 sites); Sites using OpenTable 65% (40% A or B, 2352 sites); This site 43.1%.

See what an AI agent reads on this site: https://directindex.org/r/mercatowest.com/agent-view

## Businesses like Mercato West in Calgary

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Calgary | 1362 | 57% | 39% | 43.1% |
| Sites built with Squarespace in Calgary | 125 | 73% | 68% | 43.1% |
| Sites using OpenTable in Calgary | 43 | 64% | 30% | 43.1% |
| Sites built with Squarespace and using OpenTable in Calgary | 6 | 67% | 67% | 43.1% |

The best of the sites built with Squarespace and using OpenTable in Calgary: L'Olivo (B 78.5%, https://directindex.org/r/lolivo.ca); Fonda Fora (B 76.9%, https://directindex.org/r/fondafora.com); Carino (B 75.4%, https://directindex.org/r/eatcarino.com); Park by Sidewalk Citizen (B 75.4%, https://directindex.org/r/parkbysidewalk.com); Barcelona Tavern (D 53.8%, https://directindex.org/r/barcelonatavern.ca).

With the three fixes above (No structured data for the business; Booking only through opentable; No menu or price list found), the score would be about 95.4%. That would be 37th of 1,362 in Calgary, up from 958th.

## The direct record
What agents get for Mercato West, as JSON: https://directindex.org/api/direct/mercatowest.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: none on record

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, OpenTable: Through partners. OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Read 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mercatowest.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/mercatowest.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mercatowest.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mercatowest.com&force=1
