# Mercato del Pesce: Agent-Direct Score C (64.6%)

Site: https://www.mercatodelpescemilano.it/
Report: https://directindex.org/r/mercatodelpescemilano.it
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Mercato del Pesce is partly visible to agents.
An AI assistant can open Mercato del Pesce's website. It can read what Mercato del Pesce offers. It can't find a link to book or order online.

## Direct links
- Menu: https://mercatodelpescemilano.it/giappone-nuovo-tipo-carta-igienica-mondo-curioso/
- Address: Via Giovanni Battista Sammartini 70 20125 Milano

## Nearby, also direct
Places near Mercato del Pesce that take a booking or an order on their own website, with no marketplace in between.
- Catalana (1.8 km): https://directindex.org/r/ristorantecatalanamilano.it
- Assunta Madre (1.9 km): https://directindex.org/r/ristoranteassuntamadre.it
- Il Cormorano (1.9 km): https://directindex.org/r/trattoriailcormorano.it
- PESQ (1.9 km): https://directindex.org/r/pesq.it

## What to fix first
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+5 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Milan, 27% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Mercato del Pesce",
  "url": "https://www.mercatodelpescemilano.it/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Via Giovanni Battista Sammartini 70",
    "postalCode": "20125",
    "addressLocality": "Milano",
    "addressCountry": "IT"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.4948321,
    "longitude": 9.2116056
  },
  "servesCuisine": [
    "seafood"
  ],
  "hasMenu": "https://mercatodelpescemilano.it/giappone-nuovo-tipo-carta-igienica-mondo-curioso/"
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** address
- **Menu or price list is an HTML page.** Agents can read the items and prices.

## Where it stands
851 of 2372 in Milan. Top 36% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 89% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 30% | no |
| Have an llms.txt | 28% | yes |

Nearest places with a similar menu: Al Cuoco di Bordo (F, 497 m, https://directindex.org/r/nidoma.com); a Riccione (F, 1217 m, https://directindex.org/r/ristoranteariccione.net); Gelmetti 1952 (C, 1534 m, https://directindex.org/r/gelmettimilano.com); Delfino Restaurant (D, 1552 m, https://directindex.org/r/ristoranteildelfinomilano.it); Coco Loco (F, 1670 m, https://directindex.org/r/cocoloco.rest); Enoteca Con Cucina Di Pesce (D, 1685 m, https://directindex.org/r/enotecaconcucinadipesce.it); Catalana (A, 1806 m, https://directindex.org/r/ristorantecatalanamilano.it); Assunta Madre (B, 1868 m, https://directindex.org/r/ristoranteassuntamadre.it); Il Cormorano (A, 1905 m, https://directindex.org/r/trattoriailcormorano.it); PESQ (C, 1908 m, https://directindex.org/r/pesq.it).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about Milan and named 66 places. Mercato del Pesce wasn't one of them. See who was named: https://directindex.org/city/milan/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 64.6%.

See what an AI agent reads on this site: https://directindex.org/r/mercatodelpescemilano.it/agent-view

## Businesses like Mercato del Pesce in Milan

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Milan | 2372 | 52% | 28% | 64.6% |
| Sites built with WordPress in Milan | 1147 | 62% | 37% | 64.6% |

The best of the sites built with WordPress in Milan: Al Mercante (A 100%, https://directindex.org/r/ristorantealmercante.it); Charlie Brown Milano (A 100%, https://directindex.org/r/charliebrownmilano.it); Sebastian Cafè Milano (A 100%, https://directindex.org/r/sebastiancafemilano.com); Terra d'Otranto Moscara (A 100%, https://directindex.org/r/charliebrownmilano.it); Waby Ristorante (A 100%, https://directindex.org/r/wabyristorante.com).

With the two fixes above (No booking or ordering link on the website; Structured data is incomplete), the score would be about 95.4%. That would be 27th of 2,372 in Milan, up from 851st.

## The direct record
What agents get for Mercato del Pesce, as JSON: https://directindex.org/api/direct/mercatodelpescemilano.it
- Book: none on record
- Order: none on record
- Menu: https://mercatodelpescemilano.it/giappone-nuovo-tipo-carta-igienica-mondo-curioso/ (html_page; from the scan)
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/mercatodelpescemilano.it/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 17 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mercatodelpescemilano.it
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/mercatodelpescemilano.it/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mercatodelpescemilano.it/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mercatodelpescemilano.it&force=1