# Mercado by Butchertown: Agent-Direct Score B (73.8%)

Site: https://www.mercadobtown.com/
Report: https://directindex.org/r/mercadobtown.com
Scanned: 2026-11-12 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Mercado by Butchertown is mostly ready for agents.
An AI assistant can open Mercado by Butchertown's website. It can read what Mercado by Butchertown offers. To book or order, it is sent to Resy, a marketplace.

## Direct links
- Order directly: https://www.mercadobtown.com/order (on the business's own site)
- Menu: https://www.mercadobtown.com/menu
- Phone: +16153780777
- Address: 625 Hamilton Ave, Nashville 37203

## Nearby, also direct
Places near Mercado by Butchertown that take a booking or an order on their own website, with no marketplace in between.
- Pie Town Tacos (1.6 km): https://directindex.org/r/pietowntacos.com
- Ladybird Taco - The Gulch (2.2 km): https://directindex.org/r/ladybirdtaco.com
- Taco Mama (2.6 km): https://directindex.org/r/tacomamaonline.com
- Velvet Taco (2.6 km): https://directindex.org/r/velvettaco.com
- The Salty Burrito (2.7 km): https://directindex.org/r/thesaltyburrito.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Booking only through resy.** (no points, but worth doing) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows 6153783598, but OpenStreetMap or Overture Maps lists +16153780777. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Mercado by Butchertown",
  "url": "https://www.mercadobtown.com/",
  "telephone": "+16153780777",
  "address": "625 Hamilton Ave, Nashville 37203",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 36.13855678,
    "longitude": -86.77192179
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.mercadobtown.com/order",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Mercado by Butchertown

> local business (mexican) in 625 Hamilton Ave, Nashville 37203, Nashville. Phone +16153780777.

## Book or order directly

- Order: https://www.mercadobtown.com/order (on the business's own site)
- Menu: https://www.mercadobtown.com/menu

## About

- Website: https://www.mercadobtown.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
413 of 1166 in Nashville. Top 35% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 99% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 75% | no |
| Have an llms.txt | 36% | no |

Nearest places with a similar menu: Pie Town Tacos (B, 1585 m, https://directindex.org/r/pietowntacos.com); Ladybird Taco - The Gulch (F, 2232 m, https://directindex.org/r/ladybirdtaco.com); Taco Mama (B, 2566 m, https://directindex.org/r/tacomamaonline.com); Velvet Taco (A, 2590 m, https://directindex.org/r/velvettaco.com); The Salty Burrito (B, 2731 m, https://directindex.org/r/thesaltyburrito.com); Qdoba (C, 2887 m, https://directindex.org/r/qdoba.com); Cinco de Mayo (C, 2948 m, https://directindex.org/r/cincodemayomexicanrestaurant.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Nashville and named 99 places. Mercado by Butchertown wasn't one of them. See who was named: https://directindex.org/city/nashville/recommended


Compared with its peers: Sites built with Squarespace 61% (41% A or B, 34188 sites); Sites using Resy 67% (44% A or B, 2838 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/mercadobtown.com/agent-view

## Businesses like Mercado by Butchertown in Nashville

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Nashville | 1166 | 58% | 44% | 73.8% |
| Sites built with Squarespace in Nashville | 127 | 74% | 65% | 73.8% |
| Sites using Resy in Nashville | 34 | 75% | 74% | 73.8% |
| Sites built with Squarespace and using Resy in Nashville | 8 | 81% | 88% | 73.8% |

The best of the sites built with Squarespace and using Resy in Nashville: Butchertown Hall (A 92.3%, https://directindex.org/r/butchertownhall.com); Au Cheval (A 91.3%, https://directindex.org/r/auchevaldiner.com); Lockeland Table (A 86.2%, https://directindex.org/r/lockelandtable.com); The Southern Steak and Oyster (A 86.2%, https://directindex.org/r/thesouthernnashville.com); Sho Pizza (B 84.6%, https://directindex.org/r/shopizzabar.com).

With the fix above (No structured data for the business), the score would be about 95.4%. That would be 53rd of 1,166 in Nashville, up from 413th.

## The direct record
What agents get for Mercado by Butchertown, as JSON: https://directindex.org/api/direct/mercadobtown.com
- Book: none on record
- Order: https://www.mercadobtown.com/order (own site; found by the scan of 2026-11-12, not yet tested)
- Menu: https://www.mercadobtown.com/menu (html_page; from the scan)
- Hours: none on record
- Phone: +16153780777
- Stable links that count: https://directindex.org/go/mercadobtown.com/order, https://directindex.org/go/mercadobtown.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /our-story: booking via resy; menu page /menu: 83 prices; booking page /order: ordering via toast, ordering via doordash, ordering via ubereats, ordering via grubhub.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mercadobtown.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/mercadobtown.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mercadobtown.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mercadobtown.com&force=1
