# McDonald's: Agent-Direct Score F (33.8%)

Site: https://mcdonalds.es/
Report: https://directindex.org/r/mcdonalds.es
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
McDonald's is largely invisible to agents.

## Direct links
- Order directly: https://mcdonalds.es/mcdelivery (on the business's own site)
- Menu: https://mcdonalds.es/productos

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (challenge:attention required); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "McDonald's",
  "url": "https://mcdonalds.es/",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.3804543,
    "longitude": 2.1741843
  },
  "servesCuisine": [
    "burger"
  ],
  "hasMenu": "https://mcdonalds.es/productos",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://mcdonalds.es/mcdelivery",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: The site turned every visitor without a browser away; No structured data for the business

## Where it stands
650 of 747 in Barcelona. Top 87% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 92% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 92% | no |
| Structured data with address, phone and hours | 62% | no |
| Have an llms.txt | 34% | no |

Nearest places with a similar menu: Velada (A, 129 m, https://directindex.org/r/veladabcn.com); Vegetalia (B, 293 m, https://directindex.org/r/restaurantvegetalia.com); Goiko (B, 542 m, https://directindex.org/r/goiko.com); Pardo de Flores (B, 575 m, https://directindex.org/r/pradodeflores.es); La Central (B, 696 m, https://directindex.org/r/centralburgers.es); Bacoa (F, 701 m, https://directindex.org/r/bacoaburger.com); Carl's Jr. (B, 937 m, https://directindex.org/r/carlsjr.com); Burger King (F, 940 m, https://directindex.org/r/burgerking.es); König (C, 966 m, https://directindex.org/r/konig.cat); The Good Burger (B, 1068 m, https://directindex.org/r/thegoodburger.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Webflow 59% (26% A or B, 1920 sites); This site 33.8%.

See what an AI agent reads on this site: https://directindex.org/r/mcdonalds.es/agent-view

## Businesses like McDonald's in Barcelona

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Barcelona | 747 | 59% | 39% | 33.8% |
| Built with Webflow in Barcelona | 8 | 74% | 63% | 33.8% |

The best of Built with Webflow in Barcelona: Bodega Joan (A 100%, https://directindex.org/r/bodegajoan.com); Spaccanapoli (A 100%, https://directindex.org/r/spaccanapolibcn.es); Hideout Burger (A 86.3%, https://directindex.org/r/hideout-burger.com); Maki Poké (B 72.3%, https://directindex.org/r/maikipoke.com); Salt Restaurant & Beach Club (B 72.3%, https://directindex.org/r/saltbarcelona.com).

With the two fixes above (The site turns every visitor without a browser away, AI agents included; No structured data for the business) the score would be about 95.4%: 26th of 747 in Barcelona, up from 650th.

This site appears in 4 cities (4 places on mcdonalds.es). https://directindex.org/brand/mcdonalds.es

## The direct record
What agents get for McDonald's, as JSON: https://directindex.org/api/direct/mcdonalds.es
- Book: none on record
- Order: https://mcdonalds.es/mcdelivery (own site; found by the scan of 2026-10-15, not yet tested)
- Menu: https://mcdonalds.es/productos (html_page; from the scan)
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/mcdonalds.es/order, https://directindex.org/go/mcdonalds.es/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got challenge:attention required); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 7 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Deep report: https://directindex.org/r/mcdonalds.es/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mcdonalds.es&force=1