# Max's Woodfired Pizza & Burgers: Agent-Direct Score D (52.3%)

Site: https://www.maxswoodfiredpizza.com/
Report: https://directindex.org/r/maxswoodfiredpizza.com
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Max's Woodfired Pizza & Burgers is hard for agents to use.
AI assistants cannot open the website of Max's Woodfired Pizza & Burgers, so they rely on what other sites say about it.

## Direct links
- Book directly: https://www.maxswoodfiredpizza.com/reservations (on the business's own site)
- Menu: https://www.maxswoodfiredpizza.com/menu
- Phone: +61 3 9435 2332

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Ordering through an unrecognised third party.** (no points, still worth doing) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Max's Woodfired Pizza & Burgers",
  "url": "https://www.maxswoodfiredpizza.com/",
  "telephone": "+61 3 9435 2332",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Were Street 4-8"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.7172913,
    "longitude": 145.1212639
  },
  "openingHours": "Tu-Su 11:00-21:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "21:00"
    }
  ],
  "servesCuisine": [
    "burger",
    "pizza"
  ],
  "acceptsReservations": "https://www.maxswoodfiredpizza.com/reservations",
  "hasMenu": "https://www.maxswoodfiredpizza.com/menu",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.maxswoodfiredpizza.com/reservations",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Structured data present (Restaurant).** address, phone
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Booking on your own site.** Agents can book without a marketplace in the loop.

## Where it stands
626 of 966 in Melbourne. Top 65% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 88% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 96% | no |
| Structured data with address, phone and hours | 46% | no |
| Have an llms.txt | 15% | no |

Nearest places in the index: Global Pizza (D, 32 m, https://directindex.org/r/globalpizzamonty.com.au); Solana (A, 1883 m, https://directindex.org/r/solanarestaurant.com.au); Aegean Wave Fish & Chips (C, 1993 m, https://directindex.org/r/aegeanwave.com.au); Al's Pizza (C, 1998 m, https://directindex.org/r/als-pizza.com.au); Mehek Indian Restaurant (F, 2143 m, https://directindex.org/r/mehek.com.au); Eos (A, 2198 m, https://directindex.org/r/eosgreektavern.com.au); Machan Indian Restaurant (B, 2384 m, https://directindex.org/r/machanindianrestaurant.com.au).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Wix 49% (23% A or B, 7935 sites); This site 52.3%.

See what an AI agent reads on this site: https://directindex.org/r/maxswoodfiredpizza.com/agent-view

## Businesses like Max's Woodfired Pizza & Burgers in Melbourne

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne | 966 | 58% | 37% | 52.3% |
| Sites built with Wix in Melbourne | 95 | 51% | 21% | 52.3% |

The best of the sites built with Wix in Melbourne: Bellezza Restaurant (A 95.4%, https://directindex.org/r/bellezzarestaurant.com.au); Royal East Chinese Restaurant (A 95.4%, https://directindex.org/r/royaleast.com.au); Yeshi Ethiopian Restaurant (A 95.4%, https://directindex.org/r/yeshiethiopianrestaurant.com); Dine Divine (A 90.8%, https://directindex.org/r/dinedivine.net.au); Tall Timber (A 90.8%, https://directindex.org/r/talltimbercafe.com.au).

With the two fixes above (The site turns every visitor without a browser away, AI agents included; Structured data is incomplete) the score would be about 95.4%: 24th of 966 in Melbourne, up from 626th.

## The direct record
What agents get for Max's Woodfired Pizza & Burgers, as JSON: https://directindex.org/api/direct/maxswoodfiredpizza.com
- Book: https://www.maxswoodfiredpizza.com/reservations (own site; found by the scan of 2026-10-17, not yet tested)
- Order: none on record
- Menu: https://www.maxswoodfiredpizza.com/menu (html_page; from the scan)
- Hours: Tu-Su 11:00-21:00 (closed now) (from OpenStreetMap)
- Phone: +61 3 9435 2332
- Stable links that count: https://directindex.org/go/maxswoodfiredpizza.com/book, https://directindex.org/go/maxswoodfiredpizza.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 19 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/maxswoodfiredpizza.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/maxswoodfiredpizza.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=maxswoodfiredpizza.com&force=1