# Matsumoto: Agent-Direct Score A (87.7%)

Site: https://www.matsumoto.com.au/
Report: https://directindex.org/r/matsumoto.com.au
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Matsumoto is ready for agents.
An AI assistant can open the website of Matsumoto. What Matsumoto offers is in a PDF or an image, which assistants read poorly. To book or order, it is sent to OpenTable, a marketplace.

## Direct links
- Order directly: https://www.matsumoto.com.au/s/Matsumoto-Take-Away-Menu-2026_Web.pdf (on the business's own site)
- Menu: https://www.matsumoto.com.au/s/Matsumoto-Dine-in-Menu-2026_Web.pdf
- Phone: +61 3 9380 9288

## What to fix first
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **Booking only through opentable.** (no points, still worth doing) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Matsumoto",
  "url": "https://www.matsumoto.com.au/",
  "telephone": "+61 3 9380 9288",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Lygon Street 48",
    "postalCode": "3057"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.7771275,
    "longitude": 144.9710466
  },
  "openingHours": "Mo-Th,Su 11:30-22:00; Fr-Sa 11:30-22:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Sunday"
      ],
      "opens": "11:30",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "11:30",
      "closes": "22:30"
    }
  ],
  "servesCuisine": [
    "japanese"
  ],
  "hasMenu": "https://www.matsumoto.com.au/s/Matsumoto-Dine-in-Menu-2026_Web.pdf",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.matsumoto.com.au/s/Matsumoto-Take-Away-Menu-2026_Web.pdf",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Matsumoto

> restaurant (japanese) in Lygon Street 48 3057, Melbourne. Phone +61 3 9380 9288.

## Book or order directly

- Order: https://www.matsumoto.com.au/s/Matsumoto-Take-Away-Menu-2026_Web.pdf (on the business's own site)
- Menu: https://www.matsumoto.com.au/s/Matsumoto-Dine-in-Menu-2026_Web.pdf

## Opening hours

Mo-Th,Su 11:30-22:00; Fr-Sa 11:30-22:30

## About

- Website: https://www.matsumoto.com.au/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (LocalBusiness).** address, opening hours
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
92 of 966 in Melbourne. Top 10% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 88% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 96% | yes |
| Structured data with address, phone and hours | 46% | no |
| Have an llms.txt | 15% | no |

Nearest places with a similar menu: Kumo (B, 404 m, https://directindex.org/r/kumoizakaya.com.au); Shinwa Izakaya (C, 962 m, https://directindex.org/r/shinwaizakaya.com); Lunar By Hikari (C, 1344 m, https://directindex.org/r/lunarbyhikari.com.au); Ima Asu Yoru (D, 1776 m, https://directindex.org/r/imaproject.co); Dojo Ramen Bar (A, 2525 m, https://directindex.org/r/dojoramen.com.au); Shinbashi Yakiniku (C, 2568 m, https://directindex.org/r/shinbashimelb.com); Chotto Motto (C, 2607 m, https://directindex.org/r/chottomotto.com.au); Don Tojo (D, 2732 m, https://directindex.org/r/nearby-res.com); Chiaki (D, 3413 m, https://directindex.org/r/chiaki.com.au).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Squarespace 66% (51% A or B, 9908 sites); Sites using OpenTable 65% (40% A or B, 2156 sites); This site 87.7%.

See what an AI agent reads on this site: https://directindex.org/r/matsumoto.com.au/agent-view

## Businesses like Matsumoto in Melbourne

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne | 966 | 58% | 37% | 87.7% |
| Sites built with Squarespace in Melbourne | 160 | 77% | 72% | 87.7% |
| Sites using OpenTable in Melbourne | 61 | 66% | 39% | 87.7% |
| Sites built with Squarespace and using OpenTable in Melbourne | 12 | 68% | 50% | 87.7% |

The best of the sites built with Squarespace and using OpenTable in Melbourne: Pizza e Vino (A 93.8%, https://directindex.org/r/pizzaevino.com.au); Capitano Carlton (B 75.4%, https://directindex.org/r/capitano.com.au); The Pier (B 75.4%, https://directindex.org/r/pierportmelbourne.com.au); Ciao Cielo (B 73.8%, https://directindex.org/r/ciaocielo.com.au); Slim's Hot Pizza (B 70.8%, https://directindex.org/r/slimshotpizza.com.au).

With the two fixes above (Menu or price list is a PDF; Structured data is incomplete) the score would be about 95.4%: 24th of 966 in Melbourne, up from 92nd.

## The direct record
What agents get for Matsumoto, as JSON: https://directindex.org/api/direct/matsumoto.com.au
- Book: none on record
- Order: https://www.matsumoto.com.au/s/Matsumoto-Take-Away-Menu-2026_Web.pdf (own site; found by the scan of 2026-10-17, not yet tested)
- Menu: https://www.matsumoto.com.au/s/Matsumoto-Dine-in-Menu-2026_Web.pdf (pdf; from the scan)
- Hours: Mo-Th,Su 11:30-22:00; Fr-Sa 11:30-22:30 (closed now) (from OpenStreetMap)
- Phone: +61 3 9380 9288
- Stable links that count: https://directindex.org/go/matsumoto.com.au/order, https://directindex.org/go/matsumoto.com.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 17 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/matsumoto.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/matsumoto.com.au/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/matsumoto.com.au/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=matsumoto.com.au&force=1