# Mat&Mer: Agent-Direct Score F (16.9%)

Site: https://www.matogmer.no/
Report: https://directindex.org/r/matogmer.no
Scanned: 2026-10-14 (provisional: the action test and the assistant citation check pending)
Mat&Mer is largely invisible to agents.

## What to fix first, by points
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User.** (+10 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **The server turns AI crawlers away at the door.** (+10 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403), PerplexityBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Booking through an unrecognised third party.** (+9 points) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: what to paste

Structured data, one block in the page head:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Mat&Mer",
  "url": "https://www.matogmer.no/",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 59.940022,
    "longitude": 10.75897
  },
  "openingHours": "Mo-Tu 11:00-22:30; Fr-Sa 11:00-23:30; Su 11:00-21:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday"
      ],
      "opens": "11:00",
      "closes": "22:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "11:00",
      "closes": "23:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "21:00"
    }
  ]
}
</script>
```

robots.txt lines:

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt draft:

```
# Mat&Mer

> restaurant in Oslo.

## Opening hours

Mo-Tu 11:00-22:30; Fr-Sa 11:00-23:30; Su 11:00-21:00

## About

- Website: https://www.matogmer.no/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- Nothing yet.

## Where it stands
Rank 402 of 494 in Oslo (top 81%).

| What the top tenth does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 86% | no |
| Publish the menu or price list as HTML | 49% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 88% | no |
| Structured data with address, phone and hours | 35% | no |
| Have an llms.txt | 12% | no |

Nearest places in the index: Pizza Paggio (F, 21 m, https://directindex.org/r/paggio.no); Sushi House (C, 198 m, https://directindex.org/r/sushihouse.no); Saigon Express (D, 241 m, https://directindex.org/r/saigonexpress.no); Bjølsen Sushi (C, 259 m, https://directindex.org/r/bjolsensushi.no); Folkvang (C, 310 m, https://directindex.org/r/folkvangsagene.no); District 4 (D, 399 m, https://directindex.org/r/district4.no); Shanti Indian Cuisine (C, 541 m, https://directindex.org/r/shantioslo.no); Apsorn Thai Restaurant (C, 553 m, https://directindex.org/r/apsornthai.no); Los Tacos (B, 584 m, https://directindex.org/r/lostacos.no); Sun Sushi (D, 607 m, https://directindex.org/r/sunsushi.no).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked and claimed businesses in each city index.

What an AI agent reads on this site: https://directindex.org/r/matogmer.no/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| reachable | 5 | 25 |
| readable | 0 | 25 |
| actionable | 6 | 15 (action_test pending) |
| cited | 0 | 0 (probes pending) |

## Agent readiness (Cloudflare criteria)
Level 1 of 5: Basic Web Presence. Cloudflare's report: https://isitagentready.com/matogmer.no
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Methodology: https://directindex.org/methodology · Rescan: https://directindex.org/scan?url=matogmer.no&force=1