# Matarkjallarinn: Agent-Direct Score C (64.6%)

Site: https://matarkjallarinn.is/
Report: https://directindex.org/r/matarkjallarinn.is
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Matarkjallarinn is partly visible to agents.
An AI assistant can open Matarkjallarinn's website. What Matarkjallarinn offers is on another site. It finds a way to book or order directly, through takeaway.dineout.is.

## Direct links
- Phone: 558 0000
- Address: Aðalstræti 2 101 Reykjavík
- Hours, from OpenStreetMap: Mon–Thu 11:30–14:30, 17:00–22:00; Fri 11:30–14:30, 17:00–22:30; Sat 17:00–22:30; Sun 17:00–22:00
- Languages: English, Icelandic

## Nearby, also direct
Places near Matarkjallarinn that take a booking or an order on their own website, with no marketplace in between.
- Fjallkonan (50 m): https://directindex.org/r/fjallkona.is

## What to fix first
- **Ordering through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is on another site.** (+5 points) The link goes to dineout.is, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows (354) 558 0000, but OpenStreetMap or Overture Maps lists 558 0000. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Matarkjallarinn",
  "url": "https://matarkjallarinn.is/",
  "telephone": "558 0000",
  "email": "info@matarkjallarinn.is",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Aðalstræti 2",
    "postalCode": "101",
    "addressLocality": "Reykjavík"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 64.1485309,
    "longitude": -21.9417624
  },
  "openingHours": "Mo-Th 11:30-14:30,17:00-22:00; Fr 11:30-14:30,17:00-22:30; Sa 17:00-22:30; Su 17:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "11:30",
      "closes": "14:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "17:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "11:30",
      "closes": "14:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "17:00",
      "closes": "22:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "17:00",
      "closes": "22:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "17:00",
      "closes": "22:00"
    }
  ],
  "hasMenu": "https://takeaway.dineout.is/matarkjallarinn/order?menuid=829&#038;lng=en"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Matarkjallarinn

> restaurant in Aðalstræti 2 101 Reykjavík, Reykjavík. Phone 558 0000.

## Book or order directly

- Menu: https://takeaway.dineout.is/matarkjallarinn/order?menuid=829&#038;lng=en

## Opening hours

Mo-Th 11:30-14:30,17:00-22:00; Fr 11:30-14:30,17:00-22:30; Sa 17:00-22:30; Su 17:00-22:00

## About

- Website: https://matarkjallarinn.is/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
26 of 103 in Reykjavík. Top 25% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 45% | no |
| Publish the menu or price list as HTML | 82% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 64% | no |
| Have an llms.txt | 45% | no |

Nearest places in the index: Loving Hut (D, 18 m, https://directindex.org/r/lovinghut.com); Tapas barinn (D, 25 m, https://directindex.org/r/tapas.is); Sæta Svínið (D, 28 m, https://directindex.org/r/saetasvinid.is); Bryggjuhúsið (D, 39 m, https://directindex.org/r/bryggjuhusid.is); Fiskfélagið (D, 45 m, https://directindex.org/r/fiskfelagid.is); Fjallkonan (B, 46 m, https://directindex.org/r/fjallkona.is); 101 Bistro (C, 84 m, https://directindex.org/r/101bistro.is); Fiskmarkaðurinn (B, 92 m, https://directindex.org/r/fiskmarkadurinn.is); Mandi (C, 95 m, https://directindex.org/r/mandi.is); Dirty Burger & Ribs (D, 132 m, https://directindex.org/r/dbr.is).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "I want to book a table for two tonight somewhere romantic." (ChatGPT); "A quiet place for a business lunch on Tuesday, book for three at noon." (ChatGPT); "Somewhere good that's actually open on Monday evening, book a table." (ChatGPT)


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 64.6%.

See what an AI agent reads on this site: https://directindex.org/r/matarkjallarinn.is/agent-view

## Named by ChatGPT for 3 questions, including "I want to book a table for two tonight somewhere romantic" in Reykjavík, October 2026
- "I want to book a table for two tonight somewhere romantic." (2026-10-22): ChatGPT with a link to this site. https://directindex.org/city/reykjavik/recommended/romantic
- "A quiet place for a business lunch on Tuesday, book for three at noon." (2026-10-22): ChatGPT with a link to this site. https://directindex.org/city/reykjavik/recommended/business-lunch
- "Somewhere good that's actually open on Monday evening, book a table." (2026-10-22): ChatGPT with a link to this site. https://directindex.org/city/reykjavik/recommended/open-monday
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/matarkjallarinn.is.svg

## Businesses like Matarkjallarinn in Reykjavík

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Reykjavík | 103 | 54% | 19% | 64.6% |
| Sites built with WordPress in Reykjavík | 33 | 54% | 12% | 64.6% |

The best of the sites built with WordPress in Reykjavík: Daddi's Pizza (B 80%, https://directindex.org/r/daddispizza.is); Fjallkonan (B 76.9%, https://directindex.org/r/fjallkona.is); Gandhi (B 75.4%, https://directindex.org/r/gandhi.is); Indian Food Box (B 75.4%, https://directindex.org/r/indianfoodbox.is); Ristorante Caruso (C 69.2%, https://directindex.org/r/caruso.is).

With the three fixes above (Ordering through an unrecognised third party; Structured data is incomplete; Menu or price list is on another site), the score would be about 95.4%, which would be first of 103 in Reykjavík.

## The direct record
What agents get for Matarkjallarinn, as JSON: https://directindex.org/api/direct/matarkjallarinn.is
- Book: none on record
- Order: none on record
- Menu: https://takeaway.dineout.is/matarkjallarinn/order?menuid=829&#038;lng=en (external; from the scan)
- Hours: Mo-Th 11:30-14:30,17:00-22:00; Fr 11:30-14:30,17:00-22:30; Sa 17:00-22:30; Su 17:00-22:00 (closed now) (from OpenStreetMap)
- Phone: 558 0000
- Stable links that count: https://directindex.org/go/matarkjallarinn.is/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 11 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/matarkjallarinn.is
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/matarkjallarinn.is/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/matarkjallarinn.is/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=matarkjallarinn.is&force=1