# MassArt Art Museum: Agent-Direct Score D (44.6%)

Site: https://maam.massart.edu/
Report: https://directindex.org/r/massart.edu
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
MassArt Art Museum is hard for agents to use.

## Direct links
- Phone: +1-617-879-7333

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Tickets only through eventbrite.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Eventbrite's terms do not allow agents; a direct form on your own site would.** (+12 points) Eventbrite's terms of service (20 August 2025), section 13.1: users agree not to scrape, crawl or employ any automated means to extract data from the sites; the separate API terms cover developer apps, not agent booking. Read 2026-10-15: https://www.eventbrite.com/help/en-us/articles/251210/eventbrite-terms-of-service/. An agent that books or orders there acts against the vendor's terms; a form or booking page on your own domain has no such limit. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "MassArt Art Museum",
  "url": "https://maam.massart.edu/",
  "telephone": "+1-617-879-7333",
  "email": "maam@massart.edu",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Huntington Avenue 621",
    "postalCode": "02115",
    "addressLocality": "Boston"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 42.3368655,
    "longitude": -71.0984304
  },
  "openingHours": "Th 12:00-20:00; Fr-Su 12:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday"
      ],
      "opens": "12:00",
      "closes": "20:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "17:00"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# MassArt Art Museum

> museum in Huntington Avenue 621 02115 Boston, Boston tours, attractions and museums. Phone +1-617-879-7333.

## Opening hours

Th 12:00-20:00; Fr-Su 12:00-17:00

## About

- Website: https://maam.massart.edu/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Where it stands
31 of 56 in Boston tours, attractions and museums. Top 55% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 20% | no |
| Have an llms.txt | 50% | no |

Nearest places in the index: Isabella Stewart Gardner Museum (C, 161 m, https://directindex.org/r/gardnermuseum.org); Museum of Fine Arts (C, 452 m, https://directindex.org/r/mfa.org); The Mapparium (D, 1369 m, https://directindex.org/r/christianscience.com); Boston Marathon Finish Line (F, 2169 m, https://directindex.org/r/baa.org); New England Historic Genealogical Society (D, 2520 m, https://directindex.org/r/americanancestors.org); Shirley-Eustis House (C, 2646 m, https://directindex.org/r/shirleyeustishouse.org); Jamaica Pond Bench (F, 2711 m, https://directindex.org/r/hincman.com); Tech Model Railroad Club (F, 2798 m, https://directindex.org/r/mit.edu); Gibson House (C, 2818 m, https://directindex.org/r/thegibsonhouse.org); Swan Boats (B, 3039 m, https://directindex.org/r/swanboats.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites using Eventbrite 54% (20% A or B, 45 sites); This site 44.6%.

See what an AI agent reads on this site: https://directindex.org/r/massart.edu/agent-view

## Businesses like MassArt Art Museum in Boston tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Boston tours, attractions and museums | 56 | 43% | 13% | 44.6% |
| Using Eventbrite in Boston tours, attractions and museums | 2 | 52% | 0% | 44.6% |

The best of Same kind in Boston tours, attractions and museums: Boston Tea Party - Ships and Museum (A 86.3%, https://directindex.org/r/bostonteapartyship.com); Charles Riverboat Company (A 86.2%, https://directindex.org/r/charlesriverboat.com); Blue Nile Livery (B 77.5%, https://directindex.org/r/bluenilelivery.com); Somerville Historical Museum (B 75%, https://directindex.org/r/somervillemuseum.org); Boston Children's Museum (B 73.8%, https://directindex.org/r/bostonchildrensmuseum.org).

With the three fixes above (No structured data for the business; Tickets only through eventbrite; Eventbrite's terms do not allow agents; a direct form on your own site would) the score would be about 100%: first of 56 in Boston tours, attractions and museums.

## The direct record
What agents get for MassArt Art Museum, as JSON: https://directindex.org/api/direct/massart.edu
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Th 12:00-20:00; Fr-Su 12:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +1-617-879-7333

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Eventbrite: No. Eventbrite's terms of service (20 August 2025), section 13.1: users agree not to scrape, crawl or employ any automated means to extract data from the sites; the separate API terms cover developer apps, not agent booking. Read 2026-10-15: https://www.eventbrite.com/help/en-us/articles/251210/eventbrite-terms-of-service/

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/massart.edu
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/massart.edu/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=massart.edu&force=1