# Massage Master Therapy: Agent-Direct Score C (67.7%)

Site: http://massagemastertherapy.ca/
Report: https://directindex.org/r/massagemastertherapy.ca
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Massage Master Therapy is partly visible to agents.
An AI assistant can open Massage Master Therapy's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Jane.

## Direct links
- Book directly: http://massagemastertherapy.janeapp.com/ (through jane acting for the business)
- Phone: +14039031621

## What to fix first

- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Massage Master Therapy",
  "url": "http://massagemastertherapy.ca/",
  "telephone": "+14039031621",
  "address": "2834 Morley Trail NW, T2M 4G7, Calgary",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.07876539,
    "longitude": -114.11388595
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "http://massagemastertherapy.janeapp.com/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments through jane on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
309 of 1158 in Calgary hairdressers and beauty salons. Top 27% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 19% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 44% | yes |

Nearest places in the index: Jagged Edge Hair Team (F, 983 m, https://directindex.org/r/kubiti.org); Hillhurst Therapeutic & Sports Massage (D, 1066 m, https://directindex.org/r/hillhurstmassage.ca); The Barber Shop - Patrick YH Chen (F, 1076 m, https://directindex.org/r/thebarber.ca); LiLyDermis (B, 1098 m, https://directindex.org/r/lilydermis.ca); Tiptoe Nails & Spa (F, 1124 m, https://directindex.org/r/annsnails.ca); GK NAILS (B, 1130 m, https://directindex.org/r/gknails.ca); Karma Salon (B, 1256 m, https://directindex.org/r/karma.salon); New Wave Nail Salon (D, 1284 m, https://directindex.org/r/newwavenails.ca); Karam & Ray (F, 1316 m, https://directindex.org/r/barber-os.com); GN Beauty Studio (D, 1348 m, https://directindex.org/r/gnbeautystudio.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Calgary hairdressers and beauty salons and named 65 places. Massage Master Therapy wasn't one of them. See who was named: https://directindex.org/city/calgary-salons/recommended


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); Sites using Jane 59% (22% A or B, 107 sites); This site 67.7%.

See what an AI agent reads on this site: https://directindex.org/r/massagemastertherapy.ca/agent-view

## Businesses like Massage Master Therapy in Calgary hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Calgary hairdressers and beauty salons | 1158 | 54% | 25% | 67.7% |
| Sites built with WordPress in Calgary hairdressers and beauty salons | 366 | 60% | 31% | 67.7% |
| Sites using Jane in Calgary hairdressers and beauty salons | 49 | 59% | 27% | 67.7% |
| Sites built with WordPress and using Jane in Calgary hairdressers and beauty salons | 14 | 60% | 7% | 67.7% |

The best of the sites built with WordPress and using Jane in Calgary hairdressers and beauty salons: Kane Medical Aesthetics (B 76.9%, https://directindex.org/r/kanemedicalaesthetics.com); The Aesthetic Atelier (C 69.2%, https://directindex.org/r/aestheticatelier.ca); Held Holistic Wellness Spa (C 67.7%, https://directindex.org/r/heldholistic.com); Ministry of Skin (C 67.7%, https://directindex.org/r/ministryofskin.ca); Skinecht Studio (C 67.7%, https://directindex.org/r/skinecht.com).

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 9th of 1,158 in Calgary hairdressers and beauty salons, up from 309th.

## The direct record
What agents get for Massage Master Therapy, as JSON: https://directindex.org/api/direct/massagemastertherapy.ca
- Book: http://massagemastertherapy.janeapp.com/ (vendor on own site: Jane; found by the scan of 2026-10-19, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +14039031621
- Stable links that count: https://directindex.org/go/massagemastertherapy.ca/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Jane: Not stated. Jane's terms of use (July 2026) forbid harvesting or collecting information from the services by any robot, spider, crawler or program without Jane's written consent; they do not address an agent booking an appointment for a patient, and no agent booking path is documented. Read 2026-10-15: https://jane.app/terms

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/massagemastertherapy.ca
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/massagemastertherapy.ca/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/massagemastertherapy.ca/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=massagemastertherapy.ca&force=1