# Masa Mama: Agent-Direct Score D (46.2%)

Site: https://masamama.com/
Report: https://directindex.org/r/masamama.com
Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Masa Mama is hard for agents to use.
AI assistants can't open Masa Mama's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://masamama.com/pages/reserve (on the business's own site)
- Order directly: https://order.online/business/masa-mama-taqueria-14051633 (through doordash_storefront acting for the business)
- Menu: https://masamama.com/pages/menu
- Phone: +1-403-971-3940

## What to fix first

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Masa Mama",
  "url": "https://masamama.com/",
  "telephone": "+1-403-971-3940",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "22 Street SW 3429",
    "postalCode": "T2T 6S8"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.023485,
    "longitude": -114.1145473
  },
  "openingHours": "Mo-Su 16:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "16:00",
      "closes": "22:00"
    }
  ],
  "servesCuisine": [
    "mexican"
  ],
  "acceptsReservations": "https://masamama.com/pages/reserve",
  "hasMenu": "https://masamama.com/pages/menu",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://masamama.com/pages/reserve",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.online/business/masa-mama-taqueria-14051633",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Organization).** no address, phone or hours in it
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.
- **Ordering through doordash_storefront on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
925 of 1362 in Calgary. Top 68% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 98% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | no |
| Structured data with address, phone and hours | 63% | no |
| Have an llms.txt | 39% | no |

Nearest places with a similar menu: Tres Marias Mexican Food Market (F, 500 m, https://directindex.org/r/tresmarias.ca); Añejo (A, 3233 m, https://directindex.org/r/anejo.ca); Milpa (D, 3233 m, https://directindex.org/r/barmilpa.ca); Fat Bastard Burrito Co. (C, 3547 m, https://directindex.org/r/fatbastardburrito.ca); Tu Taco (F, 3605 m, https://directindex.org/r/tutaco.ca); Spicy Amigos (D, 3790 m, https://directindex.org/r/thespicyamigos.com); Native Tongues Taqueria (B, 3840 m, https://directindex.org/r/nativetongues.ca); Fonda Fora (B, 4024 m, https://directindex.org/r/fondafora.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Calgary and named 56 places. Masa Mama wasn't one of them. See who was named: https://directindex.org/city/calgary/recommended


Compared with its peers: Sites built with Shopify 46% (24% A or B, 3402 sites); Sites using DoorDash Storefront 69% (53% A or B, 955 sites); This site 46.2%.

See what an AI agent reads on this site: https://directindex.org/r/masamama.com/agent-view

## Businesses like Masa Mama in Calgary

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Calgary | 1362 | 57% | 39% | 46.2% |
| Sites built with Shopify in Calgary | 20 | 42% | 15% | 46.2% |
| Sites using DoorDash Storefront in Calgary | 57 | 67% | 44% | 46.2% |
| Sites built with Shopify and using DoorDash Storefront in Calgary | 2 | 62% | 50% | 46.2% |

The best of the sites using DoorDash Storefront in Calgary: The Tommyfield Gastro Pub (A 95.4%, https://directindex.org/r/tommyfieldgastropub.com); Banh Mi Boy (A 87.7%, https://directindex.org/r/banhmiboy.ca); La Viena Italian Restaurant (A 86.3%, https://directindex.org/r/lavienaitalian.com); Merchants (A 86.3%, https://directindex.org/r/merchantsyyc.com); Calgary Deep Deep Deep Dish Pizza (A 86.2%, https://directindex.org/r/chicagodeepdishpizza.com).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 95.4%. That would be 37th of 1,362 in Calgary, up from 925th.

## The direct record
What agents get for Masa Mama, as JSON: https://directindex.org/api/direct/masamama.com
- Book: https://masamama.com/pages/reserve (own site; found by the scan of 2026-10-16, not yet tested)
- Order: https://order.online/business/masa-mama-taqueria-14051633 (vendor on own site: DoorDash Storefront; found by the scan of 2026-10-16, not yet tested)
- Menu: https://masamama.com/pages/menu (html_page; from the scan)
- Hours: Mo-Su 16:00-22:00 (closed now) (from OpenStreetMap)
- Phone: +1-403-971-3940
- Stable links that count: https://directindex.org/go/masamama.com/book, https://directindex.org/go/masamama.com/order, https://directindex.org/go/masamama.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 15 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/masamama.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/masamama.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=masamama.com&force=1