# Masaki: Agent-Direct Score F (10.8%)

Site: https://www.masaki.se/
Report: https://directindex.org/r/masaki.se
Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Masaki is largely invisible to agents.
AI assistants can't open Masaki's website, so they go by what other sites say about it.

## Direct links
- Phone: +46 76 3465505
- Address: Östra Larmgatan 9 41107 Göteborg
- Hours, from OpenStreetMap: Mon–Fri 11:00–20:00; Sat–Sun 12:00–20:00
- Outdoor seating (OpenStreetMap)

## Nearby, also direct
Places near Masaki that take a booking or an order on their own website, with no marketplace in between.
- Amoshi (90 m): https://directindex.org/r/amoshi.se
- vRÅ (320 m): https://directindex.org/r/restaurangvra.se
- Evolushi Plus (780 m): https://directindex.org/r/sushievolushi.se

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Ordering through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **The footer says © 2022.** Visitors and assistants may read that year as the last time anyone looked after the site. In Gothenburg, 64% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Masaki",
  "url": "https://www.masaki.se/",
  "telephone": "+46 76 3465505",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Östra Larmgatan 9",
    "postalCode": "41107",
    "addressLocality": "Göteborg"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 57.7056971,
    "longitude": 11.9714921
  },
  "openingHours": "Mo-Fr 11:00-20:00; Sa-Su 12:00-20:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "11:00",
      "closes": "20:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "20:00"
    }
  ],
  "servesCuisine": [
    "sushi"
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.

## Where it stands
804 of 847 in Gothenburg. Top 95% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | no |
| Publish the menu or price list as HTML | 54% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | no |
| Structured data with address, phone and hours | 42% | no |
| Have an llms.txt | 38% | no |

Nearest places with a similar menu: Super Sushi (F, 81 m, https://directindex.org/r/super-sushi.se); Amoshi (B, 94 m, https://directindex.org/r/amoshi.se); vRÅ (A, 318 m, https://directindex.org/r/restaurangvra.se); Evolushi Plus (B, 777 m, https://directindex.org/r/sushievolushi.se); Happy Sushi (F, 814 m, https://directindex.org/r/yabie.online); Ai Sushi (F, 971 m, https://directindex.org/r/aisushi.se); Wada Sushi (C, 1200 m, https://directindex.org/r/wadasushi.se); Hälsobaren Sushi (F, 1206 m, https://directindex.org/r/halsobaren.se); Dragon Sushi (D, 1223 m, https://directindex.org/r/sushidragon.se); Mido Sushi (F, 1314 m, https://directindex.org/r/midosushi.se).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Gothenburg and named 62 places. Masaki wasn't one of them. See who was named: https://directindex.org/city/gothenburg/recommended


Compared with its peers: Sites built with Wix 54% (31% A or B, 42583 sites); This site 10.8%.

See what an AI agent reads on this site: https://directindex.org/r/masaki.se/agent-view

## Businesses like Masaki in Gothenburg

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Gothenburg | 847 | 54% | 23% | 10.8% |
| Sites built with Wix in Gothenburg | 56 | 58% | 29% | 10.8% |

The best of the sites built with Wix in Gothenburg: ichiban sushi (A 95.4%, https://directindex.org/r/ichiban.biz); Frukostleverans.se (B 83.1%, https://directindex.org/r/frukostleverans.se); La Cave Vinbar (B 83.1%, https://directindex.org/r/papamastani.se); Mercado Mexico (B 80%, https://directindex.org/r/mercadomexico.se); Ombra Ristorante Pizzeria (B 80%, https://directindex.org/r/ristoranteombra.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; Ordering through an unrecognised third party), the score would be about 84.6%. That would be 38th of 847 in Gothenburg, up from 804th.

## The direct record
What agents get for Masaki, as JSON: https://directindex.org/api/direct/masaki.se
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 11:00-20:00; Sa-Su 12:00-20:00 (open now) (from OpenStreetMap)
- Phone: +46 76 3465505

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 1 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/masaki.se/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/masaki.se/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=masaki.se&force=1