# Maruzzella: Agent-Direct Score F (12.3%)

Site: https://maruzzella.ch/
Report: https://directindex.org/r/maruzzella.ch
Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Maruzzella is largely invisible to agents.
AI assistants can't open Maruzzella's website, so they go by what other sites say about it.

## Direct links
- Phone: +41 31 311 29 29
- Address: Brückenstrasse 12 3005 Bern
- Outdoor seating (OpenStreetMap)

## Nearby, also direct
Places near Maruzzella that take a booking or an order on their own website, with no marketplace in between.
- Pappelapapp (180 m): https://directindex.org/r/pappelapapp.ch
- Kleine Schanze (250 m): https://directindex.org/r/kleineschanze.ch
- Tibits (260 m): https://directindex.org/r/tibits.ch
- Noumi (270 m): https://directindex.org/r/bellevue-palace.ch
- Fédéral (270 m): https://directindex.org/r/entrecote.ch

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Bern, 22% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Maruzzella",
  "url": "https://maruzzella.ch/",
  "telephone": "+41 31 311 29 29",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Brückenstrasse 12",
    "postalCode": "3005",
    "addressLocality": "Bern"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 46.9450186,
    "longitude": 7.4438883
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
339 of 385 in Bern. Top 88% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 92% | no |
| Publish the menu or price list as HTML | 59% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 85% | no |
| Structured data with address, phone and hours | 36% | no |
| Have an llms.txt | 28% | no |

Nearest places in the index: Marzilibrücke (D, 56 m, https://directindex.org/r/restaurant-marzilibruecke.ch); Pappelapapp (F, 178 m, https://directindex.org/r/pappelapapp.ch); Kleine Schanze (B, 245 m, https://directindex.org/r/kleineschanze.ch); Tibits (B, 262 m, https://directindex.org/r/tibits.ch); Noumi (B, 265 m, https://directindex.org/r/bellevue-palace.ch); Fédéral (C, 266 m, https://directindex.org/r/entrecote.ch); Fruchtsaftbar (B, 277 m, https://directindex.org/r/fruchtsaftbar.ch); Williams ButchersTable (B, 289 m, https://directindex.org/r/williamsbutcherstable.ch); Della Casa (F, 299 m, https://directindex.org/r/della-casa.ch); Le Régal de mahajanga vente à emporter et sur place Street food (F, 303 m, https://directindex.org/r/over-blog.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Bern and named 77 places. Maruzzella wasn't one of them. See who was named: https://directindex.org/city/bern/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 12.3%.

See what an AI agent reads on this site: https://directindex.org/r/maruzzella.ch/agent-view

## Businesses like Maruzzella in Bern

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Bern | 385 | 50% | 19% | 12.3% |
| Sites built with WordPress in Bern | 136 | 60% | 25% | 12.3% |

The best of the sites built with WordPress in Bern: Del Gusto (A 96.3%, https://directindex.org/r/del-gusto.ch); El Mexicano (A 96.3%, https://directindex.org/r/elmexicano.ch); Casino (A 92.5%, https://directindex.org/r/casinobern.ch); India4u (A 90%, https://directindex.org/r/india4u.ch); Blue Sky by Daily Pizza Foodtruck (A 86.6%, https://directindex.org/r/bluesky-bern.ch).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No booking or ordering link on the website; Structured data is incomplete), the score would be about 84.6%. That would be 14th of 385 in Bern, up from 339th.

## The direct record
What agents get for Maruzzella, as JSON: https://directindex.org/api/direct/maruzzella.ch
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +41 31 311 29 29

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got challenge:checking your browser); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/maruzzella.ch/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/maruzzella.ch/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=maruzzella.ch&force=1