# MARTIN E: Agent-Direct Score F (27.7%)

Site: https://www.martin-e.dk
Report: https://directindex.org/r/martin-e.dk
Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
MARTIN E is largely invisible to agents.
AI assistants can't open MARTIN E's website, so they go by what other sites say about it.

## Direct links
- Phone: +45 30 74 45 70
- Hours, from OpenStreetMap · Overture Maps: Mon–Fri 09:00–17:00; Sat–Sun closed
- Prices: 8 prices on the site, the middle one DKK 585

## Nearby, also direct
Places near MARTIN E that take a booking or an order on their own website, with no marketplace in between.
- Allen & Winther - Kosmetisk Klinik (500 m): https://directindex.org/r/allenwinther.dk
- Risskov Haircut (990 m): https://directindex.org/r/xn--risskov-frisren-hub.dk

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Aarhus, 4.7% of comparable sites declare one.
- **8 prices on the landing page, the middle one DKK 585.** In Aarhus, the middle price of comparable sites that show prices is DKK 310.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HealthAndBeautyBusiness",
  "name": "MARTIN E",
  "url": "https://www.martin-e.dk",
  "telephone": "+45 30 74 45 70",
  "email": "info@martin-e.dk",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 56.2033101,
    "longitude": 10.2269444
  },
  "openingHours": "Mo-Fr 09:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (LocalBusiness).** address, phone

## Where it stands
425 of 457 in Aarhus hairdressers and beauty salons. Top 93% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | no |
| Publish the menu or price list as HTML | 0% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 15% | no |
| Have an llms.txt | 40% | no |

Nearest places in the index: Gaya Hair (D, 276 m, https://directindex.org/r/gayahair.dk); Allen & Winther - Kosmetisk Klinik (C, 497 m, https://directindex.org/r/allenwinther.dk); Klinik From8240 (D, 497 m, https://directindex.org/r/from8240.dk); Shifa Massage-, Muskel- & Skadeterapeut (F, 619 m, https://directindex.org/r/planway.com); Ny Tids Krop-terapi (F, 686 m, https://directindex.org/r/krop-terapi-risskov.dk); Time To Life (D, 736 m, https://directindex.org/r/tidtilliv.dk); Stagaard Massage (F, 797 m, https://directindex.org/r/google.com); Relax Zone Aarhus (F, 979 m, https://directindex.org/r/relaxzoneaarhus.dk); Risskov Haircut (C, 988 m, https://directindex.org/r/xn--risskov-frisren-hub.dk); Brobjerg Centrets Frisør ApS (D, 1050 m, https://directindex.org/r/brobjergcentret.dk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Wix 52% (29% A or B, 19855 sites); This site 27.7%.

See what an AI agent reads on this site: https://directindex.org/r/martin-e.dk/agent-view

## Businesses like MARTIN E in Aarhus hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Aarhus hairdressers and beauty salons | 457 | 49% | 10% | 27.7% |
| Sites built with Wix in Aarhus hairdressers and beauty salons | 17 | 54% | 18% | 27.7% |

The best of the sites built with Wix in Aarhus hairdressers and beauty salons: Dorthemargrethe.dk (B 80%, https://directindex.org/r/dorthemargrethe.dk); Winterberg Intercoiffure (B 80%, https://directindex.org/r/winterbergfrisor.dk); Ø Massage (B 78.5%, https://directindex.org/r/xn--massage-p1a.dk); Frisør Patrick Jannick (C 66.2%, https://directindex.org/r/patrickjannick.dk); Hair by Ck (C 66.2%, https://directindex.org/r/hairbyck.dk).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Appointments through an unrecognised third party; No price list of services found), the score would be about 90.8%, which would be first of 457 in Aarhus hairdressers and beauty salons.

## The direct record
What agents get for MARTIN E, as JSON: https://directindex.org/api/direct/martin-e.dk
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 09:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +45 30 74 45 70

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 12 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/martin-e.dk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/martin-e.dk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=martin-e.dk&force=1