# Marschalls: Agent-Direct Score D (46.2%)

Site: http://www.marschalls-dortmund.de
Report: https://directindex.org/r/marschalls-dortmund.de
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Marschalls is hard for agents to use.
An AI assistant can open Marschalls's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: 04923 1134552
- Address: Landgrafenstraße 160, 44139, Dortmund

## Nearby, also direct
Places near Marschalls that take a booking or an order on their own website, with no marketplace in between.
- La Trattoria (220 m): https://directindex.org/r/latrattoria-dortmund.com
- Fatto in Casa (420 m): https://directindex.org/r/fattoincasa-kreuzviertel.de
- Ciccio`s (640 m): https://directindex.org/r/ciccios.de
- Due Fratelli (850 m): https://directindex.org/r/duefratelski.de

## What to fix first
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Marschalls",
  "url": "http://www.marschalls-dortmund.de",
  "telephone": "04923 1134552",
  "address": "Landgrafenstraße 160, 44139, Dortmund",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.502431,
    "longitude": 7.460437
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Marschalls

> organization (italian) in Landgrafenstraße 160, 44139, Dortmund, Dortmund. Phone 04923 1134552.

## About

- Website: http://www.marschalls-dortmund.de
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
316 of 571 in Dortmund. Top 55% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 85% | no |
| Publish the menu or price list as HTML | 66% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 84% | yes |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 32% | no |

Nearest places with a similar menu: La Trattoria (C, 221 m, https://directindex.org/r/latrattoria-dortmund.com); Dolci Momenti (F, 227 m, https://directindex.org/r/dolci-momenti.de); Nudelhaus Da Capo (F, 227 m, https://directindex.org/r/nudelhaus-dacapo.de); Zucchero (D, 406 m, https://directindex.org/r/zucchero-ristorante.de); Fatto in Casa (C, 423 m, https://directindex.org/r/fattoincasa-kreuzviertel.de); Mama mia (C, 605 m, https://directindex.org/r/pizzeria-mama-mia.de); Ciccio`s (B, 643 m, https://directindex.org/r/ciccios.de); Lucia (F, 732 m, https://directindex.org/r/lucia-dortmund.de); Due Fratelli (C, 850 m, https://directindex.org/r/duefratelski.de); Da Michele (F, 926 m, https://directindex.org/r/damichele-pizzeria.de).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 29 everyday questions about Dortmund and named 160 places. Marschalls wasn't one of them. See who was named: https://directindex.org/city/dortmund/recommended


See what an AI agent reads on this site: https://directindex.org/r/marschalls-dortmund.de/agent-view

## Businesses like Marschalls in Dortmund

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dortmund | 571 | 49% | 17% | 46.2% |

The best of the businesses of the same kind in Dortmund: Der kleine Moghul (A 100%, https://directindex.org/r/kleinemoghul.de); Brotzimmer (A 95.4%, https://directindex.org/r/brotzimmer.de); Oller Kotten (A 95.4%, https://directindex.org/r/ollerkotten-marl.biz); Pizzeria Bella Mia (A 95.4%, https://directindex.org/r/pizzeria-bellamia.de); Taste of Luscious by MC Filipino Food Truck (A 95.4%, https://directindex.org/r/taste-of-luscious-by-mc.de).

With the three fixes above (No booking or ordering link on the website; Structured data is incomplete; No menu or price list found), the score would be about 90.8%. That would be 7th of 571 in Dortmund, up from 316th.

## The direct record
What agents get for Marschalls, as JSON: https://directindex.org/api/direct/marschalls-dortmund.de
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 04923 1134552

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 22 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/marschalls-dortmund.de
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/marschalls-dortmund.de/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/marschalls-dortmund.de/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=marschalls-dortmund.de&force=1
