# Museum am Rothenbaum – Kulturen und Künste der Welt: Agent-Direct Score B (75.9%)

Site: https://markk-hamburg.de/
Report: https://directindex.org/r/markk-hamburg.de
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Museum am Rothenbaum – Kulturen und Künste der Welt is mostly ready for agents.

## Direct links
- Book directly: https://shop.markk-hamburg.de/ (on the business's own site)
- Phone: +49 40 428879-0

## What to fix first
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+3.3 points) Live fetches as PerplexityBot (http_503) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Museum am Rothenbaum – Kulturen und Künste der Welt",
  "url": "https://markk-hamburg.de/",
  "telephone": "+49 40 428879-0",
  "email": "info@markk-hamburg.de",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Rothenbaumchaussee 64",
    "postalCode": "20148",
    "addressLocality": "Hamburg",
    "addressCountry": "DE"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.5686183,
    "longitude": 9.9894531
  },
  "openingHours": "Tu,We,Fr-Su 10:00-18:00, Th 10:00-21:00; Jan 01,Dec 24,Dec 25,Dec 31 closed",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://shop.markk-hamburg.de/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Museum am Rothenbaum – Kulturen und Künste der Welt

> museum in Rothenbaumchaussee 64 20148 Hamburg, Hamburg tours, attractions and museums. Phone +49 40 428879-0.

## Book or order directly

- Book: https://shop.markk-hamburg.de/ (on the business's own site)

## Opening hours

Tu,We,Fr-Su 10:00-18:00, Th 10:00-21:00; Jan 01,Dec 24,Dec 25,Dec 31 closed

## About

- Website: https://markk-hamburg.de/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Organization).** but without address, phone or hours
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Where it stands
15 of 289 in Hamburg tours, attractions and museums. Top 5% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 17% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 93% | no |
| Structured data with address, phone and hours | 20% | no |
| Have an llms.txt | 13% | no |

Nearest places in the index: Gipsabguss-Sammlung der Universität Hamburg (C, 520 m, https://directindex.org/r/uni-hamburg.de); Flugbörse (D, 641 m, https://directindex.org/r/flugboerse.de); Dieter Roth Museum (F, 1196 m, https://directindex.org/r/dieter-roth-museum.de); TUI ReiseCenter (F, 1214 m, https://directindex.org/r/tui-reisecenter.de); ltur (C, 1524 m, https://directindex.org/r/ltur.com); Alsterfontäne (F, 1564 m, https://directindex.org/r/alsterfontaene.de); Zackita Reisen (C, 1703 m, https://directindex.org/r/zackita.de); Hamburger Kunsthalle (C, 1734 m, https://directindex.org/r/hamburger-kunsthalle.de); Dr. Götze Flug & Reise (C, 1834 m, https://directindex.org/r/landundkarte.de); Luna Reisen (C, 1879 m, https://directindex.org/r/luna-reisen.de).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); This site 75.9%.

See what an AI agent reads on this site: https://directindex.org/r/markk-hamburg.de/agent-view

## Businesses like Museum am Rothenbaum – Kulturen und Künste der Welt in Hamburg tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Hamburg tours, attractions and museums | 289 | 47% | 8% | 75.9% |
| Built with WordPress in Hamburg tours, attractions and museums | 115 | 53% | 16% | 75.9% |

The best of Built with WordPress in Hamburg tours, attractions and museums: fun-reisen (A 86.3%, https://directindex.org/r/fun-jugendreisen.de); WIWA Baggerplatz (B 83.4%, https://directindex.org/r/wiwa-baggerplatz.de); Kröger Reisen (B 82.5%, https://directindex.org/r/kur-reisen.de); Internationales Maritimes Museum Hamburg (B 80%, https://directindex.org/r/imm-hamburg.de); Reisebüro Biehl GmbH (B 80%, https://directindex.org/r/biehl-reisen.de).

With the three fixes above (No tickets and prices found; Structured data is incomplete; The server turns AI crawlers away at the door) the score would be about 96.3%: first of 289 in Hamburg tours, attractions and museums.

## The direct record
What agents get for Museum am Rothenbaum – Kulturen und Künste der Welt, as JSON: https://directindex.org/api/direct/markk-hamburg.de
- Book: https://shop.markk-hamburg.de/ (own site; verified direct, 2026-10-14)
- Order: none on record
- Menu: none on record
- Hours: Tu,We,Fr-Su 10:00-18:00, Th 10:00-21:00; Jan 01,Dec 24,Dec 25,Dec 31 closed (from OpenStreetMap)
- Phone: +49 40 428879-0
- Stable links that count: https://directindex.org/go/markk-hamburg.de/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 9 | 25 |
| Actionable | 30 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/markk-hamburg.de
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/markk-hamburg.de/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=markk-hamburg.de&force=1