# Mari's Care & Beauty: Agent-Direct Score C (56.9%)

Site: http://www.mariscare.fi/
Report: https://directindex.org/r/mariscare.fi
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Mari's Care & Beauty is partly visible to agents.
An AI assistant can open Mari's Care & Beauty's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +358407550787
- Address: Pakilantie 40, 00630, Helsinki

## Nearby, also direct
Places near Mari's Care & Beauty that take a booking or an order on their own website, with no marketplace in between.
- Parturi-Kampaamo Margito (300 m): https://directindex.org/r/parturikampaamomargito.fi
- Hius+ , Hki , Jari Salmi , Parturi-Kampaamo (580 m): https://directindex.org/r/hiusplus.fi
- Kampaamo SJ (620 m): https://directindex.org/r/kampaamosj.fi
- HiusSalonki (740 m): https://directindex.org/r/hiussalonkirihu.fi
- Kuntohuoltamo (750 m): https://directindex.org/r/kuntohuoltamo.fi

## What to fix first
- **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Helsinki, 13% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Mari's Care & Beauty",
  "url": "http://www.mariscare.fi/",
  "telephone": "+358407550787",
  "address": "Pakilantie 40, 00630, Helsinki",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 60.23525788,
    "longitude": 24.92940268
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, phone

## Where it stands
510 of 979 in Helsinki hairdressers and beauty salons. Top 52% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 9% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 8% | no |
| Have an llms.txt | 35% | yes |

Nearest places in the index: Onnen Jalat (D, 291 m, https://directindex.org/r/onnenjalat.fi); Parturi-Kampaamo Margito (C, 296 m, https://directindex.org/r/parturikampaamomargito.fi); Hius+ , Hki , Jari Salmi , Parturi-Kampaamo (C, 578 m, https://directindex.org/r/hiusplus.fi); Kampaamo SJ (C, 615 m, https://directindex.org/r/kampaamosj.fi); HiusSalonki (C, 739 m, https://directindex.org/r/hiussalonkirihu.fi); Kuntohuoltamo (B, 753 m, https://directindex.org/r/kuntohuoltamo.fi); Tukkakulma parturi-kampaamo (D, 885 m, https://directindex.org/r/tukkakulma.fi); J.G. Hieronta & Hyvinvointi (B, 1446 m, https://directindex.org/r/ajas.fi); Lashes By Tien Ripsienpidennykset (F, 1507 m, https://directindex.org/r/tien.fi); Health Connector Group HCG Oy (F, 1664 m, https://directindex.org/r/healthconnector.fi).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 3 everyday questions about Helsinki hairdressers and beauty salons and named 12 places. Mari's Care & Beauty wasn't one of them. See who was named: https://directindex.org/city/helsinki-salons/recommended


Compared with its peers: Sites built with Wix 54% (31% A or B, 42583 sites); This site 56.9%.

See what an AI agent reads on this site: https://directindex.org/r/mariscare.fi/agent-view

## Businesses like Mari's Care & Beauty in Helsinki hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Helsinki hairdressers and beauty salons | 979 | 53% | 19% | 56.9% |
| Sites built with Wix in Helsinki hairdressers and beauty salons | 86 | 60% | 30% | 56.9% |

The best of the sites built with Wix in Helsinki hairdressers and beauty salons: Aleksandra B (A 90.8%, https://directindex.org/r/shopaleksandrab.com); Ma-kynnet (A 90.8%, https://directindex.org/r/ma-kynnet.com); RS Wellness (A 90.8%, https://directindex.org/r/rswellness.fi); Adalia Salon (B 80%, https://directindex.org/r/adalia-salon.fi); Aina Beauty Studio (B 80%, https://directindex.org/r/ainabeautystudio.fi).

With the three fixes above (No online booking link on the website; No price list of services found; Structured data is incomplete), the score would be about 95.4%, which would be first of 979 in Helsinki hairdressers and beauty salons.

## The direct record
What agents get for Mari's Care & Beauty, as JSON: https://directindex.org/api/direct/mariscare.fi
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +358407550787

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/mariscare.fi
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/mariscare.fi/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mariscare.fi/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mariscare.fi&force=1