# Mario's Coffee House Ivanhoe: Agent-Direct Score F (16.9%)

Site: http://www.marioscoffee.com/
Report: https://directindex.org/r/marioscoffee.com
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Mario's Coffee House Ivanhoe is largely invisible to agents.
AI assistants can't open Mario's Coffee House Ivanhoe's website, so they go by what other sites say about it.

## Direct links
- Phone: +61394971195

## What to fix first
- Prices: 18 prices on the site, the middle one A$18.00

## What the site tells visitors (Measured, not scored)
- **The footer says © 2023.** Visitors and assistants may read that year as the last time anyone looked after the site. In Melbourne, 74% of comparable sites that show a year say 2025 or later.
- **18 prices on the landing page, the middle one A$18.00.** In Melbourne, the middle price of comparable sites that show prices is A$23.00.

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No booking or ordering link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows +61419546575, but OpenStreetMap or Overture Maps lists +61394971195. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Mario's Coffee House Ivanhoe",
  "url": "http://www.marioscoffee.com/",
  "telephone": "+61394971195",
  "address": "1041 Heidelberg Rd, 3079, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.775146,
    "longitude": 145.038985
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
2761 of 3067 in Melbourne cafes and bars. Top 90% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | no |
| Publish the menu or price list as HTML | 91% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 28% | no |
| Have an llms.txt | 25% | no |

Nearest places in the index: Lost Sheep (B, 424 m, https://directindex.org/r/lost-sheep.com.au); In Season Juices (F, 529 m, https://directindex.org/r/inseasonjuices.com.au); Ivanhoe Hotel (D, 683 m, https://directindex.org/r/ivanhoehotel.com.au); Docasa (D, 770 m, https://directindex.org/r/docasa.com.au); Area52 Cafe (F, 792 m, https://directindex.org/r/area52cafe.com.au); Fossette Cafe (A, 928 m, https://directindex.org/r/thefossette.com.au); Vino Central (C, 1016 m, https://directindex.org/r/vinocentral.com.au); Becca Foodstore (F, 1150 m, https://directindex.org/r/beccafoodstore.com.au); Mr Wednesday (B, 1362 m, https://directindex.org/r/mrwednesday.com.au); Grinders Coffee (B, 1601 m, https://directindex.org/r/grinderscoffee.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); This site 16.9%.

See what an AI agent reads on this site: https://directindex.org/r/marioscoffee.com/agent-view

## Businesses like Mario's Coffee House Ivanhoe in Melbourne cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne cafes and bars | 3067 | 54% | 31% | 16.9% |
| Sites built with WordPress in Melbourne cafes and bars | 913 | 60% | 35% | 16.9% |

The best of the sites built with WordPress in Melbourne cafes and bars: 1947 (A 100%, https://directindex.org/r/1947cafe.com.au); Botanic Cafe (A 100%, https://directindex.org/r/botaniccafe.com.au); Brunetti (A 100%, https://directindex.org/r/brunettioro.com.au); Dish and Spoon Cafe (A 100%, https://directindex.org/r/dishandspooncafe.com.au); Holly's Bar & Kitchen (A 100%, https://directindex.org/r/hollysbarandkitchen.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No booking or ordering link on the website; No menu or price list found), the score would be about 86.2%. That would be 268th of 3,067 in Melbourne cafes and bars, up from 2761st.

## The direct record
What agents get for Mario's Coffee House Ivanhoe, as JSON: https://directindex.org/api/direct/marioscoffee.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +61394971195

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 9 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/marioscoffee.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/marioscoffee.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=marioscoffee.com&force=1