# Maria Head & Hair Spa: Agent-Direct Score F (15.4%)

Site: https://www.mariaspa.com.br/
Report: https://directindex.org/r/mariaspa.com.br
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Maria Head & Hair Spa is largely invisible to agents.
AI assistants can't open Maria Head & Hair Spa's website, so they go by what other sites say about it.

## Direct links
- Phone: +551139260009
- Address: Av. Pedroso de Morais, 2294, 05420-003, São Paulo
- Prices: 12 prices on the site, the middle one R$250

## Nearby, also direct
Places near Maria Head & Hair Spa that take a booking or an order on their own website, with no marketplace in between.
- Aigai Spa (640 m): https://directindex.org/r/aigaispa.com.br
- Venus Secret (820 m): https://directindex.org/r/venussecretspa.com.br
- Unico Desodorante (930 m): https://directindex.org/r/unicodesodorante.com.br

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In São Paulo, 3.4% of comparable sites declare one.
- **12 prices on the landing page, the middle one R$250.** In São Paulo, the middle price of comparable sites that show prices is R$97.50.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Maria Head & Hair Spa",
  "url": "https://www.mariaspa.com.br/",
  "telephone": "+551139260009",
  "address": "Av. Pedroso de Morais, 2294, 05420-003, São Paulo",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -23.55583294,
    "longitude": -46.70394036
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
1453 of 1588 in São Paulo hairdressers and beauty salons. Top 91% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 79% | no |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | no |
| Structured data with address, phone and hours | 14% | no |
| Have an llms.txt | 40% | no |

Nearest places in the index: Studio Azure (F, 637 m, https://directindex.org/r/studioazure.com.br); Aigai Spa (B, 640 m, https://directindex.org/r/aigaispa.com.br); Yeda's Beauty Studio (F, 658 m, https://directindex.org/r/yedas.com.br); Studio V (F, 686 m, https://directindex.org/r/studiov.net.br); B&M Cabeleireiros e Estética (F, 735 m, https://directindex.org/r/bemstarhair.com.br); Kurma SPA (D, 752 m, https://directindex.org/r/espacokurma.com.br); Lust Beauty (D, 809 m, https://directindex.org/r/lustbeauty.com.br); Venus Secret (B, 819 m, https://directindex.org/r/venussecretspa.com.br); Lia Cabeleireiros (F, 875 m, https://directindex.org/r/liacabeleireiros.com.br); Unico Desodorante (F, 927 m, https://directindex.org/r/unicodesodorante.com.br).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 47% (26% A or B, 6116 sites); This site 15.4%.

See what an AI agent reads on this site: https://directindex.org/r/mariaspa.com.br/agent-view

## Businesses like Maria Head & Hair Spa in São Paulo hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in São Paulo hairdressers and beauty salons | 1588 | 42% | 6% | 15.4% |
| Sites built with Shopify in São Paulo hairdressers and beauty salons | 15 | 34% | 7% | 15.4% |

The best of the sites built with Shopify in São Paulo hairdressers and beauty salons: Studio Pimenta | Próteses Capilares (B 73.8%, https://directindex.org/r/studiopimenta.com); Nilta Perucas e Acessórios (C 55.4%, https://directindex.org/r/nilta.com.br); Secrets Professional (D 50.8%, https://directindex.org/r/lojasecretsprofessional.com.br); Lola Estetic Home (D 46.2%, https://directindex.org/r/lolabeauty.com.br); C.Kamura SP (D 43.1%, https://directindex.org/r/ckamura.com.br).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No online booking link on the website; Structured data is incomplete), the score would be about 84.6%. That would be 8th of 1,588 in São Paulo hairdressers and beauty salons, up from 1453rd.

## The direct record
What agents get for Maria Head & Hair Spa, as JSON: https://directindex.org/api/direct/mariaspa.com.br
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +551139260009

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/mariaspa.com.br/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mariaspa.com.br/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mariaspa.com.br&force=1