# Marian Pilgrimages: Agent-Direct Score D (50%)

Site: https://marian.ie/
Report: https://directindex.org/r/marian.ie
Scanned: 2026-10-14 (provisional: the assistant citation check pending)
Marian Pilgrimages is hard for agents to use.

## Direct links
- Book: https://marian.ie/bookingForm/bookingform_general_2024.pdf (on the business's own site)

## What to fix first, by points
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: what to paste

Structured data, one block in the page head:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TravelAgency",
  "name": "Marian Pilgrimages",
  "url": "https://marian.ie/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Pearse Street 38-29",
    "addressLocality": "Dublin"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.3447907,
    "longitude": -6.2520325
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://marian.ie/bookingForm/bookingform_general_2024.pdf",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt draft:

```
# Marian Pilgrimages

> travel agency in Pearse Street 38-29 Dublin, Dublin tours, attractions and museums.

## Book or order directly

- Book: https://marian.ie/bookingForm/bookingform_general_2024.pdf (on the business's own site)

## About

- Website: https://marian.ie/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Where it stands
Rank 36 of 78 in Dublin tours, attractions and museums (top 46%).

| What the top tenth does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 10% | no |

Nearest places in the index: Croatia Tours (C, 5 m, https://directindex.org/r/croatia.ie); The School Tour Company (D, 42 m, https://directindex.org/r/schooltour.ie); World Travel Centre (D, 42 m, https://directindex.org/r/worldtravel.ie); Zoology Museum (D, 183 m, https://directindex.org/r/tcd.ie); Book of Kells (C, 312 m, https://directindex.org/r/visittrinity.ie); Sweny's Pharmacy (F, 339 m, https://directindex.org/r/sweny.ie); Custom House Visitor Centre (C, 414 m, https://directindex.org/r/heritageireland.ie); Flight Centre (F, 451 m, https://directindex.org/r/fctgl.com); EPIC The Irish Emigration Museum (B, 471 m, https://directindex.org/r/epicchq.com); Jeanie Johnston (C, 472 m, https://directindex.org/r/jeaniejohnston.ie).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked and claimed businesses in each city index.

What an AI agent reads on this site: https://directindex.org/r/marian.ie/agent-view

Read by AI agents 4 times this month (ClaudeBot 4).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| reachable | 25 | 25 |
| readable | 0 | 25 |
| actionable | 15 | 30 |
| cited | 0 | 0 (probes pending) |

## Agent readiness (Cloudflare criteria)
Level 0 of 5: Not Ready. Cloudflare's report: https://isitagentready.com/marian.ie
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Methodology: https://directindex.org/methodology · Rescan: https://directindex.org/scan?url=marian.ie&force=1