# Mardin Pizzeria: Agent-Direct Score F (35.8%)

Site: http://www.mardinpizzeria.fi/
Report: https://directindex.org/r/mardinpizzeria.fi
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Mardin Pizzeria is largely invisible to agents.
Some AI assistants are turned away by Mardin Pizzeria's website. What Mardin Pizzeria offers is on another site. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +358 9 566 6690
- Address: Isonnevantie 24 00320 Helsinki
- Hours, from OpenStreetMap · Overture Maps: Mon–Thu 09:45–22:00; Fri 09:45–23:00; Sat 10:00–23:00; Sun 10:00–22:00
- Languages: English

## Nearby, also direct
Places near Mardin Pizzeria that take a booking or an order on their own website, with no marketplace in between.
- Dolce Italia (460 m): https://directindex.org/r/dolceitalia.fi
- Rosas Pizzeria (780 m): https://directindex.org/r/rosaspizzeria.fi
- La Pinsa Romana (930 m): https://directindex.org/r/lapinsa.fi
- Haagan Pizza & Kebab (940 m): https://directindex.org/r/haaganpizzakebab.fi
- Pizza House Pohjois-Haaga (960 m): https://directindex.org/r/pizzahousepohjoishaaga.fi

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Menu or price list is on another site.** (+5 points) The link goes to foodzone.fi, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2023.** Visitors and assistants may read that year as the last time anyone looked after the site. In Helsinki, 67% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Mardin Pizzeria",
  "url": "http://www.mardinpizzeria.fi/",
  "telephone": "+358 9 566 6690",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Isonnevantie 24",
    "postalCode": "00320",
    "addressLocality": "Helsinki"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 60.2175343,
    "longitude": 24.8897346
  },
  "openingHours": "Mo-Th 09:45-22:00; Fr 09:45-23:00; Sa 10:00-23:00; Su 10:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "09:45",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday"
      ],
      "opens": "09:45",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "22:00"
    }
  ],
  "servesCuisine": [
    "pizza",
    "kebab",
    "falafel",
    "salad",
    "chicken",
    "fish",
    "steak",
    "schnitzel"
  ],
  "hasMenu": "https://foodzone.fi/helsinki/mardinpizzeria/menu"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Mardin Pizzeria

> fast food restaurant (pizza, kebab, falafel, salad, chicken, fish, steak, schnitzel) in Isonnevantie 24 00320 Helsinki, Helsinki. Phone +358 9 566 6690.

## Book or order directly

- Menu: https://foodzone.fi/helsinki/mardinpizzeria/menu

## Opening hours

Mo-Th 09:45-22:00; Fr 09:45-23:00; Sa 10:00-23:00; Su 10:00-22:00

## About

- Website: http://www.mardinpizzeria.fi/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.

## Where it stands
835 of 1041 in Helsinki. Top 80% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | no |
| Publish the menu or price list as HTML | 84% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | no |
| Structured data with address, phone and hours | 49% | no |
| Have an llms.txt | 23% | no |

Nearest places with a similar menu: Dolce Italia (A, 459 m, https://directindex.org/r/dolceitalia.fi); Rosas Pizzeria (A, 776 m, https://directindex.org/r/rosaspizzeria.fi); Ravintola Pippuri (D, 908 m, https://directindex.org/r/ravintolapippuri.fi); La Pinsa Romana (C, 928 m, https://directindex.org/r/lapinsa.fi); Haagan Pizza & Kebab (D, 944 m, https://directindex.org/r/haaganpizzakebab.fi); Pizza House Pohjois-Haaga (B, 958 m, https://directindex.org/r/pizzahousepohjoishaaga.fi); Ravintola Tupla Ässä (C, 1385 m, https://directindex.org/r/tuplaassa.fi); Drutte's Pizza (C, 1552 m, https://directindex.org/r/druttespizza.fi); Pizzeria Online (C, 1844 m, https://directindex.org/r/pizzeriaonline.fi); Sotto Pizzeria Munkkiniemi (B, 2133 m, https://directindex.org/r/sotto.fi).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Helsinki and named 99 places. Mardin Pizzeria wasn't one of them. See who was named: https://directindex.org/city/helsinki/recommended


See what an AI agent reads on this site: https://directindex.org/r/mardinpizzeria.fi/agent-view

## Businesses like Mardin Pizzeria in Helsinki

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Helsinki | 1041 | 55% | 29% | 35.8% |

The best of the businesses of the same kind in Helsinki: B5 Black (A 100%, https://directindex.org/r/b5black.fi); Dolce Italia (A 100%, https://directindex.org/r/dolceitalia.fi); Finlandia Caviar (A 100%, https://directindex.org/r/finlandiacaviar.fi); Hermannin Pizza (A 100%, https://directindex.org/r/hermanninpizza.fi); Kellohalli (A 100%, https://directindex.org/r/kellohalli.fi).

With the three fixes above (No structured data for the business; No booking or ordering link on the website; The server turns AI crawlers away at the door), the score would be about 87.7%. That would be 60th of 1,041 in Helsinki, up from 835th.

## The direct record
What agents get for Mardin Pizzeria, as JSON: https://directindex.org/api/direct/mardinpizzeria.fi
- Book: none on record
- Order: none on record
- Menu: https://foodzone.fi/helsinki/mardinpizzeria/menu (external; from the scan)
- Hours: Mo-Th 09:45-22:00; Fr 09:45-23:00; Sa 10:00-23:00; Su 10:00-22:00 (open now) (from OpenStreetMap)
- Phone: +358 9 566 6690
- Stable links that count: https://directindex.org/go/mardinpizzeria.fi/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 3 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/mardinpizzeria.fi
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/mardinpizzeria.fi/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mardinpizzeria.fi/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mardinpizzeria.fi&force=1