# Marco Polo: Agent-Direct Score C (55.4%)

Site: https://www.marcopolola.com/
Report: https://directindex.org/r/marcopolola.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Marco Polo is partly visible to agents.
An AI assistant can open Marco Polo's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to OpenTable, a marketplace.

## Direct links
- Order directly: https://www.toasttab.com/marcopolola/v3 (through toast acting for the business)
- Phone: +13234867176
- Address: 4141 Santa Monica Blvd, 90029, Los Angeles

## Nearby, also direct
Places near Marco Polo that take a booking or an order on their own website, with no marketplace in between.
- Melrose Cafe (1.3 km): https://directindex.org/r/melrose-cafe.com
- La Pergoletta (1.4 km): https://directindex.org/r/lapergoletta.com
- Ceci's Gastronomia (1.5 km): https://directindex.org/r/cecisoven.com
- Civico 2064 (2 km): https://directindex.org/r/civico2064.com
- Little Dom's (2.2 km): https://directindex.org/r/littledoms.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Booking only through opentable.** (+5 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2019.** Visitors and assistants may read that year as the last time anyone looked after the site. In Los Angeles, 74% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Marco Polo",
  "url": "https://www.marcopolola.com/",
  "telephone": "+13234867176",
  "address": "4141 Santa Monica Blvd, 90029, Los Angeles",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 34.09171549,
    "longitude": -118.28300802
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.toasttab.com/marcopolola/v3",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Marco Polo

> local business (italian) in 4141 Santa Monica Blvd, 90029, Los Angeles, Los Angeles. Phone +13234867176.

## Book or order directly

- Order: https://www.toasttab.com/marcopolola/v3 (through toast acting for the business)

## About

- Website: https://www.marcopolola.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Ordering through toast on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Toast works with agents through its partners.** Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Terms read on 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
2058 of 4350 in Los Angeles. Top 47% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 95% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 59% | no |
| Have an llms.txt | 37% | no |

Nearest places with a similar menu: Raffallo's Pizza Restaurant (B, 915 m, https://directindex.org/r/myraffallospizza.com); Melrose Cafe (B, 1274 m, https://directindex.org/r/melrose-cafe.com); Alimento (B, 1366 m, https://directindex.org/r/alimentola.com); La Pergoletta (C, 1400 m, https://directindex.org/r/lapergoletta.com); Ceci's Gastronomia (B, 1485 m, https://directindex.org/r/cecisoven.com); Rocco's Italian Market and Deli (F, 1511 m, https://directindex.org/r/roccos-deli.com); Palermo Italian Restaurant (B, 1661 m, https://directindex.org/r/palermorestaurant.net); Civico 2064 (C, 2001 m, https://directindex.org/r/civico2064.com); Little Dom's (A, 2165 m, https://directindex.org/r/littledoms.com); Naughty Pie Nature (A, 2409 m, https://directindex.org/r/naughtypienature.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Los Angeles and named 95 places. Marco Polo wasn't one of them. See who was named: https://directindex.org/city/los-angeles/recommended


Compared with its peers: Sites built with Squarespace 61% (42% A or B, 29454 sites); Sites using OpenTable 69% (51% A or B, 5719 sites); Sites using Toast 73% (61% A or B, 5253 sites); This site 55.4%.

See what an AI agent reads on this site: https://directindex.org/r/marcopolola.com/agent-view

## Businesses like Marco Polo in Los Angeles

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Los Angeles | 4350 | 50% | 31% | 55.4% |
| Sites built with Squarespace in Los Angeles | 442 | 70% | 54% | 55.4% |
| Sites using OpenTable in Los Angeles | 144 | 71% | 56% | 55.4% |
| Sites built with Squarespace and using OpenTable in Los Angeles | 26 | 72% | 50% | 55.4% |

The best of the sites built with Squarespace and using OpenTable in Los Angeles: Salina (A 100%, https://directindex.org/r/salina.la); All Roads (A 93.8%, https://directindex.org/r/allroadspinseria.com); Budonoki (A 92.3%, https://directindex.org/r/budonoki.la); Red Herring (A 92.3%, https://directindex.org/r/redherringla.com); Zaya DTLA (A 92.3%, https://directindex.org/r/zaya.la).

With the three fixes above (No structured data for the business; No menu or price list found; Booking only through opentable), the score would be about 95.4%. That would be 115th of 4,350 in Los Angeles, up from 2058th.

## The direct record
What agents get for Marco Polo, as JSON: https://directindex.org/api/direct/marcopolola.com
- Book: none on record
- Order: https://www.toasttab.com/marcopolola/v3 (vendor on own site: Toast; found by the scan of 2026-10-23, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +13234867176
- Stable links that count: https://directindex.org/go/marcopolola.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Toast): yes
- Vendor terms for agents, Toast: Through partners. Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/marcopolola.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/marcopolola.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/marcopolola.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=marcopolola.com&force=1
