# Marcel: Agent-Direct Score C (61.5%)

Site: http://www.marcelpel.com
Report: https://directindex.org/r/marcelpel.com
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Marcel is partly visible to agents.
An AI assistant can open Marcel's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.marcelpel.com/#CONTACTAAA (on the business's own site)
- Phone: +34932158999
- Address: Carrer de València, 247, 08007, Barcelona

## Nearby, also direct
Places near Marcel that take a booking or an order on their own website, with no marketplace in between.
- RegenElit Clinic | Medicina Estetica y Regenerativa | Sueroterapia| Especialistas en Cicatrices de Acné (110 m): https://directindex.org/r/regenelit.com
- Clinica Escoda (140 m): https://directindex.org/r/clinicaescoda.com
- Mery Escuin Facialista (160 m): https://directindex.org/r/meryescuin.me
- Haute Custom Beauty Institute and Spa (180 m): https://directindex.org/r/hautecustombeauty.com
- Hello Nails (210 m): https://directindex.org/r/hellonails.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Barcelona, 22% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Marcel",
  "url": "http://www.marcelpel.com",
  "telephone": "+34932158999",
  "address": "Carrer de València, 247, 08007, Barcelona",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.392621,
    "longitude": 2.16304
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.marcelpel.com/#CONTACTAAA",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
280 of 896 in Barcelona hairdressers and beauty salons. Top 31% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 34% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | yes |
| Structured data with address, phone and hours | 22% | no |
| Have an llms.txt | 46% | yes |

Nearest places in the index: Ambrosia Spa (C, 87 m, https://directindex.org/r/ambrosiaspabcn.com); RegenElit Clinic | Medicina Estetica y Regenerativa | Sueroterapia| Especialistas en Cicatrices de Acné (C, 111 m, https://directindex.org/r/regenelit.com); Darina Sendrau Clinic & Academy (C, 112 m, https://directindex.org/r/darinasendrau.academy); SANIGER Centro Capilar (F, 137 m, https://directindex.org/r/gruposaniger.com); Clinica Escoda (A, 143 m, https://directindex.org/r/clinicaescoda.com); Mery Escuin Facialista (D, 159 m, https://directindex.org/r/meryescuin.me); Cinc Estetica (D, 173 m, https://directindex.org/r/cincestetica.com); Haute Custom Beauty Institute and Spa (C, 176 m, https://directindex.org/r/hautecustombeauty.com); Hello Nails (C, 213 m, https://directindex.org/r/hellonails.com); Volvoreta Masajes (C, 213 m, https://directindex.org/r/volvoretamasajes.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Duda 41% (9% A or B, 1718 sites); This site 61.5%.

See what an AI agent reads on this site: https://directindex.org/r/marcelpel.com/agent-view

## Businesses like Marcel in Barcelona hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Barcelona hairdressers and beauty salons | 896 | 49% | 20% | 61.5% |
| Sites built with Duda in Barcelona hairdressers and beauty salons | 10 | 57% | 0% | 61.5% |

The best of the sites built with Duda in Barcelona hairdressers and beauty salons: CELINE House of Beauty (C 66.2%, https://directindex.org/r/celinehouseofbeauty.es); Perfumeria i Estètica Jade (C 64.6%, https://directindex.org/r/epscargo.com); Peruqueria Olga unisex (C 64.6%, https://directindex.org/r/olgaperruqueriaunisex.es); Qoin Style Peluqueria (C 64.6%, https://directindex.org/r/qoinstyle.com); L'equip Perruquers (C 63.1%, https://directindex.org/r/lequipperruqueria.es).

With the two fixes above (No structured data for the business; No price list of services found), the score would be about 95.4%. That would be 2nd of 896 in Barcelona hairdressers and beauty salons, up from 280th.

## The direct record
What agents get for Marcel, as JSON: https://directindex.org/api/direct/marcelpel.com
- Book: https://www.marcelpel.com/#CONTACTAAA (own site; found by the scan of 2026-10-20, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +34932158999
- Stable links that count: https://directindex.org/go/marcelpel.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/marcelpel.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/marcelpel.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/marcelpel.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=marcelpel.com&force=1