# Marcello Merenda - Studio Icona: Agent-Direct Score F (12.3%)

Site: http://www.marcellomerenda.com/
Report: https://directindex.org/r/marcellomerenda.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Marcello Merenda - Studio Icona is largely invisible to agents.
AI assistants can't open Marcello Merenda - Studio Icona's website, so they go by what other sites say about it.

## Direct links
- Phone: +390814206412
- Address: Via Toledo, 148, 80133, Napoli

## Nearby, also direct
Places near Marcello Merenda - Studio Icona that take a booking or an order on their own website, with no marketplace in between.
- Il Centro Estetico Maria Pochet (120 m): https://directindex.org/r/centroesteticopochet.com
- Aestetica Salvati (190 m): https://directindex.org/r/aesteticasalvati.it

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Marcello Merenda - Studio Icona",
  "url": "http://www.marcellomerenda.com/",
  "telephone": "+390814206412",
  "address": "Via Toledo, 148, 80133, Napoli",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.84179659,
    "longitude": 14.24887932
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
311 of 338 in Naples hairdressers and beauty salons. Top 92% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 74% | no |
| Publish the menu or price list as HTML | 51% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 40% | no |

Nearest places in the index: toccodiclasse parrucchieri di Giuliano Gianfranco Napoli (D, 21 m, https://directindex.org/r/dyesignsalon.it); La Sa.na. Fenice - Beauty&relax (D, 107 m, https://directindex.org/r/lasanafenice.com); Il Centro Estetico Maria Pochet (C, 122 m, https://directindex.org/r/centroesteticopochet.com); Aestetica Salvati (C, 194 m, https://directindex.org/r/aesteticasalvati.it); Curly's Way (A, 194 m, https://directindex.org/r/curlysway.com); Christian Hair Working (F, 196 m, https://directindex.org/r/christianhair.it); Estetica&SPA La Rosa Del Deserto (F, 357 m, https://directindex.org/r/centrobenesserelarosadeldeserto.it); Bespoke Space Salone (F, 361 m, https://directindex.org/r/bespokeitalia.com); Hairmaxparrucchieri (F, 378 m, https://directindex.org/r/hairmaxparrucchieri.it); Centro Estetica Trer Nails (dal 1989 Specialisti Del Trucco Permanente Alle Sopracciglie) (D, 383 m, https://directindex.org/r/centroesteticanapoli.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); This site 12.3%.

See what an AI agent reads on this site: https://directindex.org/r/marcellomerenda.com/agent-view

## Businesses like Marcello Merenda - Studio Icona in Naples hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Naples hairdressers and beauty salons | 338 | 44% | 9% | 12.3% |
| Sites built with WordPress in Naples hairdressers and beauty salons | 159 | 51% | 9% | 12.3% |

The best of the sites built with WordPress in Naples hairdressers and beauty salons: Made In Beauty - Epilazione ed Estetica Avanzata a Napoli (A 86.2%, https://directindex.org/r/madeinbeauty.it); Studio Delos: fisioterapia, logopedia, onde d'urto, tecar terapia, ginnastica posturale, linfodrenaggio Napoli (A 86.2%, https://directindex.org/r/studiodelos.com); Dhairo-hair Gentleman Saloon (B 84.6%, https://directindex.org/r/dhairosaloon.it); Beauty And Relax (B 75.4%, https://directindex.org/r/beautyandrelax.it); Istituto Helvetico Sanders Napoli (B 75.4%, https://directindex.org/r/sanders.it).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No online booking link on the website; Structured data is incomplete), the score would be about 84.6%. That would be 6th of 338 in Naples hairdressers and beauty salons, up from 311th.

## The direct record
What agents get for Marcello Merenda - Studio Icona, as JSON: https://directindex.org/api/direct/marcellomerenda.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +390814206412

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/marcellomerenda.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/marcellomerenda.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=marcellomerenda.com&force=1