# Marcel Haarmode: Agent-Direct Score C (60%)

Site: https://www.marcelhaarmode.nl/
Report: https://directindex.org/r/marcelhaarmode.nl
Scanned: 2026-10-14 (provisional: the action test and the assistant citation check pending)
Marcel Haarmode is partly visible to agents.

## What to fix first, by points
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **Appointments through an unrecognised third party.** Check that the provider keeps you as the merchant of record.

## Fix kit: what to paste

Structured data, one block in the page head:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Marcel Haarmode",
  "url": "https://www.marcelhaarmode.nl/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Stadionweg 287-H",
    "postalCode": "1076PA",
    "addressLocality": "Amsterdam"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.3447936,
    "longitude": 4.8585939
  }
}
</script>
```

llms.txt draft:

```
# Marcel Haarmode

> hair salon in Stadionweg 287-H 1076PA Amsterdam, Amsterdam hairdressers and beauty salons.

## About

- Website: https://www.marcelhaarmode.nl/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours

## Where it stands
Rank 52 of 288 in Amsterdam hairdressers and beauty salons (top 18%).

| What the top tenth does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 62% | no |
| Publish the menu or price list as HTML | 62% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | yes |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 17% | no |

Nearest places in the index: Wendy's Kinderkapsalon (C, 43 m, https://directindex.org/r/wendyskinderkapsalon.hair); Freezlab (B, 366 m, https://directindex.org/r/freezlab.nl); The Sunflower (C, 734 m, https://directindex.org/r/thesunflower.nl); Be Clinic (D, 749 m, https://directindex.org/r/beclnc.com); Le Cedre Coiffeurs (C, 750 m, https://directindex.org/r/lecedrecoiffeurs.nl); 020 Studio (C, 771 m, https://directindex.org/r/020studio.nl); Huidverbetering Barbara van Wegen (C, 875 m, https://directindex.org/r/barbaravanwegen.nl); Sunday's (D, 972 m, https://directindex.org/r/sundays.nl); Cosmo Hairstyling (C, 1190 m, https://directindex.org/r/cosmohairstyling.com); Doctor Feelgood (B, 1403 m, https://directindex.org/r/doctorfeelgood.nl).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked and claimed businesses in each city index.

Against its peers: Sites built with WordPress average 57% (26% A or B, 35830 sites); this site 60%.

What an AI agent reads on this site: https://directindex.org/r/marcelhaarmode.nl/agent-view

Read by AI agents 3 times this month.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| reachable | 25 | 25 |
| readable | 8 | 25 |
| actionable | 6 | 15 (action_test pending) |
| cited | 0 | 0 (probes pending) |

## Agent readiness (Cloudflare criteria)
Level 1 of 5: Basic Web Presence. Cloudflare's report: https://isitagentready.com/marcelhaarmode.nl
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Methodology: https://directindex.org/methodology · Rescan: https://directindex.org/scan?url=marcelhaarmode.nl&force=1