# Mamawest: Agent-Direct Score F (23.1%)

Site: http://www.mamawest.com.au/
Report: https://directindex.org/r/mamawest.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Mamawest is largely invisible to agents.
AI assistants can't open Mamawest's website, so they go by what other sites say about it.

## Direct links
- Phone: +61390776979

## What to fix first

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows 1300 645 082, but OpenStreetMap or Overture Maps lists +61390776979. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Mamawest",
  "url": "http://www.mamawest.com.au/",
  "telephone": "+61390776979",
  "address": "8 Thread La, 3012, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.79145788,
    "longitude": 144.89081209
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
3334 of 3634 in Melbourne hairdressers and beauty salons. Top 92% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 22% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 99% | no |
| Structured data with address, phone and hours | 23% | no |
| Have an llms.txt | 45% | no |

Nearest places in the index: Ageless Skin & Laser Clinic (B, 531 m, https://directindex.org/r/agelessskinlaserclinic.com); Mysvie (F, 715 m, https://directindex.org/r/mysvie.com.au); Body and Health Solutions Tel: 93178919 (D, 859 m, https://directindex.org/r/bodyandhealthsolutions.net.au); H4U Hairdressing (C, 887 m, https://directindex.org/r/h4uhairdressing.com.au); Kisume Beauty (F, 1040 m, https://directindex.org/r/kisumebeauty.com.au); Jenny Beauty Makeup and Hair Art (C, 1087 m, https://directindex.org/r/jennybeauty.com.au); Skin Serene Studio (D, 1091 m, https://directindex.org/r/skinserene.studio); Amicare Therapy (F, 1134 m, https://directindex.org/r/amicaretherapy.com.au); Modality Massage (B, 1303 m, https://directindex.org/r/modalitymassage.com); Le Spa De Jour (D, 1363 m, https://directindex.org/r/lespadejour.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 46% (24% A or B, 3402 sites); This site 23.1%.

See what an AI agent reads on this site: https://directindex.org/r/mamawest.com.au/agent-view

## Businesses like Mamawest in Melbourne hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne hairdressers and beauty salons | 3634 | 54% | 27% | 23.1% |
| Sites built with Shopify in Melbourne hairdressers and beauty salons | 184 | 48% | 26% | 23.1% |

The best of the sites built with Shopify in Melbourne hairdressers and beauty salons: Lux Hair (A 86.2%, https://directindex.org/r/luxhair.com.au); Zella Hair Studio (A 86.2%, https://directindex.org/r/zellahairstudio.com.au); Beyond Blonde (B 84.6%, https://directindex.org/r/beyondblondehb.com.au); Luminary Melbourne Skin Clinic (B 84.6%, https://directindex.org/r/luminarymelbourne.com.au); Melton Skin Clinic (B 84.6%, https://directindex.org/r/meltonskinclinic.com.au).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Appointments through an unrecognised third party; No price list of services found), the score would be about 86.2%. That would be 52nd of 3,634 in Melbourne hairdressers and beauty salons, up from 3334th.

## The direct record
What agents get for Mamawest, as JSON: https://directindex.org/api/direct/mamawest.com.au
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +61390776979

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 9 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/mamawest.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/mamawest.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=mamawest.com.au&force=1