---
title: What an AI agent reads on Mama Midwifery Practice | Private Midwives in Melbourne · The Direct Index
url: https://directindex.org/r/mamabirth.au/agent-view?format=md
---

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 [Report](https://directindex.org/r/mamabirth.au) · scanned 2026-10-18

# What an AI agent reads on Mama Midwifery Practice | Private Midwives in Melbourne

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [mamabirth.au](http://www.mamabirth.au/), taken from the copy the scanner kept.

10,089

characters of text without JavaScript

LocalBusiness

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: MAMA Midwifery Practice · language en-AU. First 1,800 of 10,089 characters:

```
MAMA Midwifery Practice 0 Skip to Content Midwifery Care Education Lactation Allied Health Birth Stories Contact Book Discovery Open Menu Close Menu Midwifery Care Education Lactation Allied Health Birth Stories Contact Book Discovery Open Menu Close Menu Midwifery Care Education Lactation Allied Health Birth Stories Contact Book Discovery Your own midwife, with a whole team behind her. From pre-pregnancy, through birth at home or in hospital, and for six weeks afterwards, you are cared for by a midwife who knows you and your story.Melbourne's most established private midwifery practice, caring for families since 2011 with clinics in Kensington and Caulfield South. Book a Discovery Appointment Explore Your Care Options Meet your midwives Your midwife will be one of this team, chosen by you and with you from early pregnancy through birth and the weeks after. Browse by clinic below - Kensington or Caulfield South. Meet The Team - Melbourne Caulfield Bethany Johns Caulfield I’m passionate about continuity of care and supporting women and families with personalised care, choice, respect and confidence throughout pregnancy, birth and early parenthood. Read more → Caulfield Caulfield, Kensington Annie Peters Caulfield, Kensington My philosophy is fairly simple, your body, your baby, your birth. I am here to provide individualised, evidence-based care that aligns with your intuition and values. Read more → Caulfield, Kensington Kensington Chloe Masloff Kensington I love supporting families during the antenatal period and see it as a valuable opportunity to prepare for both birth and the transition into parenthood. Read more → Kensington Kensington Anna Murray Kensington Connecting with and supporting women and their families through such a significant and life-changing time is
```

 Facts

## What it can say about the business

| A business type in JSON-LD | LocalBusiness |
| Name | MAMA |
| Telephone | 0393767474 (a tel: link, not structured) |
| Address | yes |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 5 (AdministrativeArea, Answer, FAQPage, LocalBusiness, MedicalBusiness, Organization) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [www.mamabirth.au/book-discover-mama](https://www.mamabirth.au/book-discover-mama) | booking | the business's own site |
| [mama-services.au2.cliniko.com/bookings?business_id=439284524841441855](https://mama-services.au2.cliniko.com/bookings?business_id=439284524841441855) | booking | cliniko, acting for the business |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/mamabirth.au) turns it into a score and a list of fixes, with code to paste.

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```