# Maguro: Agent-Direct Score C (62.6%)

Site: https://www.maguro-restaurant.com/
Report: https://directindex.org/r/maguro-restaurant.com
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Maguro is partly visible to agents.
Some AI assistants are turned away by the website of Maguro. What Maguro offers is in a PDF or an image, which assistants read poorly. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.maguro-restaurant.com/booking (on the business's own site)
- Menu: https://www.maguro-restaurant.com/_files/ugd/88d1b3_86145e2a45df49919adac1e26c7ce70c.pdf
- Phone: +44 20 7289 4353

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+3.3 points) Live fetches as PerplexityBot (cloudflare_challenge) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **Ordering only through deliveroo.** (no points, still worth doing) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Maguro",
  "url": "https://www.maguro-restaurant.com/",
  "telephone": "+44 20 7289 4353",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Lanark Place 5",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5254121,
    "longitude": -0.1788505
  },
  "servesCuisine": [
    "sushi"
  ],
  "acceptsReservations": "https://www.maguro-restaurant.com/booking",
  "hasMenu": "https://www.maguro-restaurant.com/_files/ugd/88d1b3_86145e2a45df49919adac1e26c7ce70c.pdf",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.maguro-restaurant.com/booking",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Maguro

> restaurant (sushi) in Lanark Place 5 London, London. Phone +44 20 7289 4353.

## Book or order directly

- Book: https://www.maguro-restaurant.com/booking (on the business's own site)
- Menu: https://www.maguro-restaurant.com/_files/ugd/88d1b3_86145e2a45df49919adac1e26c7ce70c.pdf

## About

- Website: https://www.maguro-restaurant.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Booking on your own site.** Agents can book without a marketplace in the loop.

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: The server turned AI crawlers away at the door; No structured data for the business; Menu was a PDF; Ordering only through a marketplace; No llms.txt

## Where it stands
1317 of 2589 in London. Top 51% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 88% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | no |
| Structured data with address, phone and hours | 63% | no |
| Have an llms.txt | 25% | no |

Nearest places with a similar menu: OHISAMA Sushi (F, 1684 m, https://directindex.org/r/ohisama.co.uk); Sushi Shop (B, 1994 m, https://directindex.org/r/mysushishop.co.uk); Okasan Sushi (C, 2113 m, https://directindex.org/r/okasansushi.co.uk); Sushi Atelier (A, 2620 m, https://directindex.org/r/sushiatelier.com); Taro (C, 2690 m, https://directindex.org/r/tarosushi.co.uk); Yashin Sushi (B, 2994 m, https://directindex.org/r/yashinsushi.com); Yazu Sushi (B, 3061 m, https://directindex.org/r/yazusushi.co.uk); Kensington Quarter (C, 3073 m, https://directindex.org/r/quartergroup.co.uk); Nobu (C, 3102 m, https://directindex.org/r/noburestaurants.com); Namaiki (C, 3289 m, https://directindex.org/r/namaiki.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Wix 58% (35% A or B, 3255 sites); Sites using Deliveroo 65% (41% A or B, 415 sites); This site 62.6%.

See what an AI agent reads on this site: https://directindex.org/r/maguro-restaurant.com/agent-view

## Businesses like Maguro in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 2589 | 57% | 41% | 62.6% |
| Sites built with Wix in London | 191 | 64% | 40% | 62.6% |
| Sites using Deliveroo in London | 86 | 66% | 42% | 62.6% |
| Sites built with Wix and using Deliveroo in London | 9 | 72% | 56% | 62.6% |

The best of the sites built with Wix and using Deliveroo in London: Bali Satay House (A 100%, https://directindex.org/r/balisatayhouse.co.uk); Fresh Fry Fish & Chips (A 95.4%, https://directindex.org/r/freshfrybarnet.co.uk); Schnitzel Forever (B 80.5%, https://directindex.org/r/schnitzelforever.co.uk); Roti Chai (Dining Room) (B 73.8%, https://directindex.org/r/rotichai.com); Maharaja (B 72.3%, https://directindex.org/r/maharaja50.co.uk).

With the three fixes above (No structured data for the business; The server turns AI crawlers away at the door; Menu or price list is a PDF) the score would be about 95.4%: 44th of 2,589 in London, up from 1317th.

## The direct record
What agents get for Maguro, as JSON: https://directindex.org/api/direct/maguro-restaurant.com
- Book: https://www.maguro-restaurant.com/booking (own site; found by the scan of 2026-10-15, not yet tested)
- Order: none on record
- Menu: https://www.maguro-restaurant.com/_files/ugd/88d1b3_86145e2a45df49919adac1e26c7ce70c.pdf (pdf; from the scan)
- Hours: none on record
- Phone: +44 20 7289 4353
- Stable links that count: https://directindex.org/go/maguro-restaurant.com/book, https://directindex.org/go/maguro-restaurant.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 4 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/maguro-restaurant.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/maguro-restaurant.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/maguro-restaurant.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=maguro-restaurant.com&force=1