# Magu: Agent-Direct Score C (64.6%)

Site: https://www.maguhelsinki.fi
Report: https://directindex.org/r/maguhelsinki.fi
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Magu is partly visible to agents.
An AI assistant can open the website of Magu. It can read what Magu offers. It finds a way to book or order directly, through TableOnline.

## Direct links
- Book directly: https://v2.tableonline.fi/instabook/bookings/bfJ1zd8?locale=en (through tableonline acting for the business)
- Menu: https://maguhelsinki.fi/menu-2
- Phone: +358 44 7373355

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Magu",
  "url": "https://www.maguhelsinki.fi",
  "telephone": "+358 44 7373355",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Korkeavuorenkatu 27",
    "postalCode": "00130",
    "addressLocality": "Helsinki"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 60.1638807,
    "longitude": 24.9462965
  },
  "openingHours": "Tu-Fr 11:00-14:30, We-Th 17:00-22:00, Fr-Sa 17:00-24:00",
  "acceptsReservations": "https://v2.tableonline.fi/instabook/bookings/bfJ1zd8?locale=en",
  "hasMenu": "https://maguhelsinki.fi/menu-2",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://v2.tableonline.fi/instabook/bookings/bfJ1zd8?locale=en",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Magu

> restaurant in Korkeavuorenkatu 27 00130 Helsinki, Helsinki. Phone +358 44 7373355.

## Book or order directly

- Book: https://v2.tableonline.fi/instabook/bookings/bfJ1zd8?locale=en (through tableonline acting for the business)
- Menu: https://maguhelsinki.fi/menu-2

## Opening hours

Tu-Fr 11:00-14:30, We-Th 17:00-22:00, Fr-Sa 17:00-24:00

## About

- Website: https://www.maguhelsinki.fi
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Booking through tableonline on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
250 of 771 in Helsinki. Top 32% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 87% | yes |
| Publish the menu or price list as HTML | 87% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 92% | yes |
| Structured data with address, phone and hours | 49% | no |
| Have an llms.txt | 23% | no |

Nearest places in the index: Ego Ravintola (C, 8 m, https://directindex.org/r/ego-ravintola.fi); Vinkkeli (B, 25 m, https://directindex.org/r/ravintolavinkkeli.fi); Ravintola Pastis (C, 77 m, https://directindex.org/r/pastis.fi); Krog Roba (A, 86 m, https://directindex.org/r/lillaroberts.com); Yes Yes Yes (B, 138 m, https://directindex.org/r/yesyesyes.fi); Natura Restaurant (A, 223 m, https://directindex.org/r/restaurantnatura.com); Stefan's Steakhouse (D, 223 m, https://directindex.org/r/stefanssteakhouse.fi); Grotesk Restaurant & Bar (F, 227 m, https://directindex.org/r/grotesk.fi); Flor (A, 230 m, https://directindex.org/r/restaurantflor.com); Bonito (D, 231 m, https://directindex.org/r/bonitohelsinki.fi).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); Sites using TableOnline 67% (36% A or B, 77 sites); This site 64.6%.

See what an AI agent reads on this site: https://directindex.org/r/maguhelsinki.fi/agent-view

## Businesses like Magu in Helsinki

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Helsinki | 771 | 51% | 19% | 64.6% |
| Sites built with WordPress in Helsinki | 323 | 59% | 20% | 64.6% |
| Sites using TableOnline in Helsinki | 64 | 70% | 38% | 64.6% |
| Sites built with WordPress and using TableOnline in Helsinki | 38 | 68% | 32% | 64.6% |

The best of the sites built with WordPress and using TableOnline in Helsinki: House of Sandwiches (A 93.8%, https://directindex.org/r/hofs.fi); Miljöö Bistro & Bar (A 92.3%, https://directindex.org/r/bistromiljoo.fi); Manala (A 87.7%, https://directindex.org/r/manala.fi); Alexanderplats (B 76.9%, https://directindex.org/r/alexanderplats.fi); Lönkka (B 76.9%, https://directindex.org/r/lonkka.fi).

With the fix above (No structured data for the business) the score would be about 87.7%: 30th of 771 in Helsinki, up from 250th.

## The direct record
What agents get for Magu, as JSON: https://directindex.org/api/direct/maguhelsinki.fi
- Book: https://v2.tableonline.fi/instabook/bookings/bfJ1zd8?locale=en (vendor on own site: TableOnline; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: https://maguhelsinki.fi/menu-2 (html_page; from the scan)
- Hours: Tu-Fr 11:00-14:30, We-Th 17:00-22:00, Fr-Sa 17:00-24:00 (from OpenStreetMap)
- Phone: +358 44 7373355
- Stable links that count: https://directindex.org/go/maguhelsinki.fi/book, https://directindex.org/go/maguhelsinki.fi/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, TableOnline: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 7 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/maguhelsinki.fi
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/maguhelsinki.fi/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/maguhelsinki.fi/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=maguhelsinki.fi&force=1