# Magic Charters: Agent-Direct Score A (100%)

Site: https://www.magiccharters.net.au/?
Report: https://directindex.org/r/magiccharters.net.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Magic Charters is ready for agents.
An AI assistant can open Magic Charters's website. It can read what Magic Charters offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.magiccharters.net.au/book-online/ (on the business's own site)
- Menu: https://www.magiccharters.net.au/cruises/corporate/
- Phone: 1300551591

## What to fix first
- Prices: 4 prices on the site, the middle one A$144

## What the site tells visitors (Measured, not scored)
- **4 prices on the landing page, the middle one A$144.** In Melbourne, the middle price of comparable sites that show prices is A$40.00.

- Nothing to fix.

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Restaurant).** address, phone, opening hours
- **Tickets and prices is an HTML page.** Agents can read the items and prices.
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
1 of 947 in Melbourne tours, attractions and museums. Top 1% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 11% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 18% | yes |
| Have an llms.txt | 34% | yes |

Nearest places in the index: Waterside Place Docklands (F, 74 m, https://directindex.org/r/parkopedia.com); Slip Away Boat Transport (C, 96 m, https://directindex.org/r/slipaway.com.au); Pelagic Dive Travel (D, 102 m, https://directindex.org/r/hugedomains.com); 888 Collins (F, 108 m, https://directindex.org/r/victoriaharbour.com.au); Showpro (F, 358 m, https://directindex.org/r/showprotouring.com); Party Boat Cruises (B, 498 m, https://directindex.org/r/partyboatcruises.com.au); ENTERPRIZE - Melbourne's Tall Ship (C, 511 m, https://directindex.org/r/enterprize.org.au); Alma Doepel Restoration Project (F, 534 m, https://directindex.org/r/almadoepel.com.au); Fox Classic Car Museum (C, 616 m, https://directindex.org/r/foxcollection.org.au); Visit Docklands Melbourne (F, 655 m, https://directindex.org/r/docklandscc.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); This site 100%.

See what an AI agent reads on this site: https://directindex.org/r/magiccharters.net.au/agent-view

## Businesses like Magic Charters in Melbourne tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne tours, attractions and museums | 947 | 47% | 15% | 100% |
| Sites built with WordPress in Melbourne tours, attractions and museums | 439 | 55% | 21% | 100% |

The best of the sites built with WordPress in Melbourne tours, attractions and museums: JBT Australia (A 95.4%, https://directindex.org/r/jtbtravel.com.au); Dreamscape Winery Tours (A 86.2%, https://directindex.org/r/dreamscapetours.com.au); Wildlife Tours (A 86.2%, https://directindex.org/r/wildlifetours.com.au); Car Wreckers Coburg (B 84.6%, https://directindex.org/r/carwreckerscoburg.com.au); Dancing Kangaroo Tours - Private & Public Yarra Valley Wine Tours (B 84.6%, https://directindex.org/r/dancingkangarootours.com.au).

## The direct record
What agents get for Magic Charters, as JSON: https://directindex.org/api/direct/magiccharters.net.au
- Book: https://www.magiccharters.net.au/book-online/ (own site; found by the scan of 2026-10-18, not yet tested)
- Order: none on record
- Menu: https://www.magiccharters.net.au/cruises/corporate/ (html_page; from the scan)
- Hours: none on record
- Phone: 1300551591
- Stable links that count: https://directindex.org/go/magiccharters.net.au/book, https://directindex.org/go/magiccharters.net.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: booking page /book-online/: booking via rezdy.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 25 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/magiccharters.net.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/magiccharters.net.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/magiccharters.net.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=magiccharters.net.au&force=1