# Museo Madre: Agent-Direct Score D (49.2%)

Site: https://www.madrenapoli.it/
Report: https://directindex.org/r/madrenapoli.it
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Museo Madre is hard for agents to use.

## Direct links
- Menu: https://www.madrenapoli.it/calendario/i-luoghi-dellarte-a-portata-di-mano-i-luoghi-simbolici-al-museo-madre/
- Phone: +39 081 19528498

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No way to buy tickets online.** (+15 points) Agents have nothing to act on. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Museo Madre",
  "url": "https://www.madrenapoli.it/",
  "telephone": "+39 081 19528498",
  "email": "info@madrenapoli.it",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Via Luigi Settembrini 79",
    "postalCode": "80138",
    "addressLocality": "Napoli"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.8551228,
    "longitude": 14.2585862
  },
  "openingHours": "Mo, We, Th, Fr, Sa 10:00-19:30, Su 10:00-20:00; Tu off"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Museo Madre

> museum in Via Luigi Settembrini 79 80138 Napoli, Naples tours, attractions and museums. Phone +39 081 19528498.

## Book or order directly

- Menu: https://www.madrenapoli.it/calendario/i-luoghi-dellarte-a-portata-di-mano-i-luoghi-simbolici-al-museo-madre/

## Opening hours

Mo, We, Th, Fr, Sa 10:00-19:30, Su 10:00-20:00; Tu off

## About

- Website: https://www.madrenapoli.it/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Tickets and prices is an HTML page.** Agents can read items and prices directly.

## Since the scan of 2026-10-14 (D then)
- Fixed: nothing
- New: nothing

## Where it stands
29 of 45 in Naples tours, attractions and museums. Top 64% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 80% | no |
| Publish the menu or price list as HTML | 40% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 0% | no |

Nearest places in the index: MUSA - Sezione di Farmacologia (F, 162 m, https://directindex.org/r/unicampania.it); Jago Museum (D, 257 m, https://directindex.org/r/jago.art); Farmacia Storica degli Incurabili (D, 303 m, https://directindex.org/r/museoartisanitarie.it); Pinacoteca del Monte della Misericordia (C, 412 m, https://directindex.org/r/piomontedellamisericordia.it); Napoli Sotterranea (C, 473 m, https://directindex.org/r/napolisotterranea.org); Neapolis Sotterrata (F, 501 m, https://directindex.org/r/laneapolissotterrata.it); Acquedotto augusteo (C, 564 m, https://directindex.org/r/aquaaugusta.it); Ospedale delle Bambole (C, 599 m, https://directindex.org/r/ospedaledellebambole.it); LAPIS Museum - Museo dell'Acqua Napoli (B, 632 m, https://directindex.org/r/lapismuseum.com); Museo delle Torture (F, 646 m, https://directindex.org/r/museodelletorture.it).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 49%, 2026-10-15 49%.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 49.2%.

See what an AI agent reads on this site: https://directindex.org/r/madrenapoli.it/agent-view

## Businesses like Museo Madre in Naples tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Naples tours, attractions and museums | 45 | 49% | 16% | 49.2% |
| Built with WordPress in Naples tours, attractions and museums | 29 | 58% | 24% | 49.2% |

The best of Built with WordPress in Naples tours, attractions and museums: LAPIS Museum - Museo dell'Acqua Napoli (B 80%, https://directindex.org/r/lapismuseum.com); Museodivino (B 78.8%, https://directindex.org/r/museodivinonapoli.it); Teatro di San Carlo (B 71.3%, https://directindex.org/r/teatrosancarlo.it); Museo Pignatelli (B 70.8%, https://directindex.org/r/palazzorealedinapoli.org); Museo archeologico nazionale di Napoli (B 70.8%, https://directindex.org/r/museoarcheologiconapoli.it).

With the two fixes above (No structured data for the business; No way to buy tickets online) the score would be about 95.4%: first of 45 in Naples tours, attractions and museums.

## The direct record
What agents get for Museo Madre, as JSON: https://directindex.org/api/direct/madrenapoli.it
- Book: none on record
- Order: none on record
- Menu: https://www.madrenapoli.it/calendario/i-luoghi-dellarte-a-portata-di-mano-i-luoghi-simbolici-al-museo-madre/ (html_page; from the scan)
- Hours: Mo, We, Th, Fr, Sa 10:00-19:30, Su 10:00-20:00; Tu off (from OpenStreetMap)
- Phone: +39 081 19528498
- Stable links that count: https://directindex.org/go/madrenapoli.it/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 7 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/madrenapoli.it
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/madrenapoli.it/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=madrenapoli.it&force=1
