# MAD Bar & Lounge: Agent-Direct Score D (50.8%)

Site: https://www.madbar-nyc.com/
Report: https://directindex.org/r/madbar-nyc.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
MAD Bar & Lounge is hard for agents to use.
An AI assistant can open the website of MAD Bar & Lounge. What MAD Bar & Lounge offers is in a PDF or an image, which assistants read poorly. To book or order, it is sent to Resy, a marketplace.

## Direct links
- Menu: https://www.madbar-nyc.com/wp-content/uploads/sites/2/2025/04/MAD-Bar-Menu-2025-1.pdf
- Phone: +1 212 802 0600

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Booking only through resy.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "MAD Bar & Lounge",
  "url": "https://www.madbar-nyc.com/",
  "telephone": "+1 212 802 0600",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "East 38th Street 22",
    "postalCode": "10016",
    "addressLocality": "New York"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7500557,
    "longitude": -73.9809035
  },
  "openingHours": "Mo-Su 16:00-00:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "16:00",
      "closes": "00:00"
    }
  ],
  "hasMenu": "https://www.madbar-nyc.com/wp-content/uploads/sites/2/2025/04/MAD-Bar-Menu-2025-1.pdf"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# MAD Bar & Lounge

> bar or pub in East 38th Street 22 10016 New York, New York cafes and bars. Phone +1 212 802 0600.

## Book or order directly

- Menu: https://www.madbar-nyc.com/wp-content/uploads/sites/2/2025/04/MAD-Bar-Menu-2025-1.pdf

## Opening hours

Mo-Su 16:00-00:00

## About

- Website: https://www.madbar-nyc.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Resy works with agents through its partners.** Resy's terms (9 June 2025) bar automated software that crawls, harvests or scrapes the service and require written consent for other automated use; Resy opened bookings inside ChatGPT on 10 August 2026. Read 2026-10-15: https://resy.com/terms. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them.

## Where it stands
846 of 1612 in New York cafes and bars. Top 52% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 99% | yes |
| Structured data with address, phone and hours | 24% | no |
| Have an llms.txt | 11% | no |

Nearest places in the index: The Shakespeare (A, 81 m, https://directindex.org/r/theshakespearenyc.com); Björk Cafe (B, 106 m, https://directindex.org/r/bjorkcafe.com); Mulligan's Pub (C, 115 m, https://directindex.org/r/mulligansnyc.com); Slatterlys Midtown Pub (B, 191 m, https://directindex.org/r/slatterysmidtownpub.com); Peter Dillon's (D, 211 m, https://directindex.org/r/peterdillons.com); Reichenbach Hall (C, 274 m, https://directindex.org/r/reichenbachhall.com); The Junction (C, 307 m, https://directindex.org/r/thejunctionnyc.com); Zucker's Bagels & Smoked Fish (B, 349 m, https://directindex.org/r/zuckersbagels.com); The Campbell Bar (B, 383 m, https://directindex.org/r/thecampbellnyc.com); Albert’s Bar (B, 397 m, https://directindex.org/r/albertsbar.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); Sites using Resy 69% (48% A or B, 600 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/madbar-nyc.com/agent-view

## Businesses like MAD Bar & Lounge in New York cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in New York cafes and bars | 1612 | 46% | 30% | 50.8% |
| Sites built with WordPress in New York cafes and bars | 218 | 60% | 31% | 50.8% |
| Sites using Resy in New York cafes and bars | 69 | 68% | 45% | 50.8% |
| Sites built with WordPress and using Resy in New York cafes and bars | 11 | 60% | 9% | 50.8% |

The best of the sites built with WordPress and using Resy in New York cafes and bars: The Django (B 81.5%, https://directindex.org/r/thedjangonyc.com); Conwell Coffee Hall (C 66.2%, https://directindex.org/r/conwellhall.com); Electric Lemon (C 66.2%, https://directindex.org/r/electriclemonnyc.com); Hello Hello (C 66.2%, https://directindex.org/r/hellohellobar.com); Empellón Al pastor (C 61.5%, https://directindex.org/r/empellon.com).

With the three fixes above (No structured data for the business; Booking only through resy; Menu or price list is a PDF) the score would be about 95.4%: 8th of 1,612 in New York cafes and bars, up from 846th.

## The direct record
What agents get for MAD Bar & Lounge, as JSON: https://directindex.org/api/direct/madbar-nyc.com
- Book: none on record
- Order: none on record
- Menu: https://www.madbar-nyc.com/wp-content/uploads/sites/2/2025/04/MAD-Bar-Menu-2025-1.pdf (pdf; from the scan)
- Hours: Mo-Su 16:00-00:00 (closed now) (from OpenStreetMap)
- Phone: +1 212 802 0600
- Stable links that count: https://directindex.org/go/madbar-nyc.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Resy: Through partners. Resy's terms (9 June 2025) bar automated software that crawls, harvests or scrapes the service and require written consent for other automated use; Resy opened bookings inside ChatGPT on 10 August 2026. Read 2026-10-15: https://resy.com/terms

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 5 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/madbar-nyc.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/madbar-nyc.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/madbar-nyc.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=madbar-nyc.com&force=1
