# Madam Pho Hurstville: Agent-Direct Score F (27.7%)

Site: https://madampho.com.au/
Report: https://directindex.org/r/madampho.com.au
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Madam Pho Hurstville is largely invisible to agents.
AI assistants can't open Madam Pho Hurstville's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://madampho.com.au/reservations-1 (on the business's own site)
- Order directly: https://madampho.com.au/online-order (on the business's own site)
- Phone: +61415650978

## What to fix first

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is on another site.** (+5 points) The link goes to menulog.com.au, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **The phone number on the site doesn't match the open map data.** The site shows 0422137896, but OpenStreetMap or Overture Maps lists +61415650978. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Madam Pho Hurstville",
  "url": "https://madampho.com.au/",
  "telephone": "+61415650978",
  "address": "Shop 472, floor 3/3 Cross St, 2220, Sydney",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -33.96588967,
    "longitude": 151.10603319
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://madampho.com.au/reservations-1",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://madampho.com.au/online-order",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Booking on your own site.** Agents can book without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
3481 of 3965 in Sydney. Top 88% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | no |
| Structured data with address, phone and hours | 55% | no |
| Have an llms.txt | 32% | no |

Nearest places in the index: St. Marks Road Co Hurstville (D, 95 m, https://directindex.org/r/travelodge.com.au); Above 8 Rooftop Bar & Lounge (C, 188 m, https://directindex.org/r/above8.com.au); Sun Ming Restaurant (B, 188 m, https://directindex.org/r/sunminghurstville.com.au); Ozeki Sushi and Hot Pot Train (B, 221 m, https://directindex.org/r/ozeki.com.au); Stoneage Korean BBQ (C, 263 m, https://directindex.org/r/restaurants-info.com); Humphrey's Hotel (A, 274 m, https://directindex.org/r/humphreyshotel.com.au); Little Company of Mary (D, 324 m, https://directindex.org/r/lcm.org.au); Cho Express (C, 326 m, https://directindex.org/r/telechoice.com.au); 张亮麻辣烫 (F, 329 m, https://directindex.org/r/zlmlt.com); Hotpot City (C, 330 m, https://directindex.org/r/hotpotcity.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Sydney and named 110 places. Madam Pho Hurstville wasn't one of them. See who was named: https://directindex.org/city/sydney/recommended


Compared with its peers: Sites built with GoDaddy Website Builder 41% (14% A or B, 1674 sites); This site 27.7%.

See what an AI agent reads on this site: https://directindex.org/r/madampho.com.au/agent-view

## Businesses like Madam Pho Hurstville in Sydney

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Sydney | 3965 | 55% | 34% | 27.7% |
| Sites built with GoDaddy Website Builder in Sydney | 83 | 31% | 8% | 27.7% |

The best of the sites built with GoDaddy Website Builder in Sydney: Charles Thai (A 93.8%, https://directindex.org/r/charlesthai.com); Taqueria Arriba (A 87.7%, https://directindex.org/r/sunburstfg.com.au); Toki Italian Inspired (B 78.5%, https://directindex.org/r/tokiitalianinspired.com.au); The Sambal (B 73.8%, https://directindex.org/r/thesambalonkent.com.au); Blues Point Gourmet Pizzas (B 70.8%, https://directindex.org/r/bluespointgourmetpizza.com.au).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; Menu or price list is on another site), the score would be about 95.4%. That would be 96th of 3,965 in Sydney, up from 3481st.

## The direct record
What agents get for Madam Pho Hurstville, as JSON: https://directindex.org/api/direct/madampho.com.au
- Book: https://madampho.com.au/reservations-1 (own site; found by the scan of 2026-10-19, not yet tested)
- Order: https://madampho.com.au/online-order (own site; found by the scan of 2026-10-19, not yet tested)
- Menu: https://www.menulog.com.au/restaurants-madam-pho/ (external; from the scan)
- Hours: none on record
- Phone: +61415650978
- Stable links that count: https://directindex.org/go/madampho.com.au/book, https://directindex.org/go/madampho.com.au/order, https://directindex.org/go/madampho.com.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 3 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/madampho.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/madampho.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=madampho.com.au&force=1