# Too Faced Cosmetics: Agent-Direct Score B (78.5%)

Site: https://www.maccosmetics.co.uk
Report: https://directindex.org/r/maccosmetics.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Too Faced Cosmetics is mostly ready for agents.
An AI assistant can open Too Faced Cosmetics's website. What Too Faced Cosmetics offers is on another site. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.maccosmetics.co.uk/pages/book-appointment (on the business's own site)
- Order directly: https://www.maccosmetics.co.uk/pages/ordering-online (on the business's own site)
- Phone: 0370 192 5960
- Address: 2 Olympic Park Ave, London
- Prices: 28 prices on the site, the middle one £30.00
- Languages: English

## Nearby, also direct
Places near Too Faced Cosmetics that take a booking or an order on their own website, with no marketplace in between.
- Tom Berko (270 m): https://directindex.org/r/tomtherapy.com
- Blue Tit (410 m): https://directindex.org/r/bluetitlondon.com
- The Skin Suite (410 m): https://directindex.org/r/theskinsuite.co.uk
- Regency Beauty (430 m): https://directindex.org/r/regencybeautylondon.com
- Barber Social (470 m): https://directindex.org/r/barbersocial.co.uk

## What to fix first
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Price list of services is on another site.** (+5 points) The link goes to maccosmetics.ch, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **The phone number on the site doesn't match the open map data.** The site shows +4408082810230, but OpenStreetMap or Overture Maps lists 0370 192 5960. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **28 prices on the landing page, the middle one £30.00.** In London, the middle price of comparable sites that show prices is £46.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Too Faced Cosmetics",
  "url": "https://www.maccosmetics.co.uk",
  "telephone": "0370 192 5960",
  "address": "2 Olympic Park Ave, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5441602,
    "longitude": -0.0052601
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.maccosmetics.co.uk/pages/book-appointment",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.maccosmetics.co.uk/pages/ordering-online",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
512 of 6057 in London hairdressers and beauty salons. Top 8% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | yes |

Nearest places in the index: Meso Clinic (F, 157 m, https://directindex.org/r/mesoclinic.co.uk); Morphe (D, 234 m, https://directindex.org/r/morphe.com); Tom Berko (B, 273 m, https://directindex.org/r/tomtherapy.com); Blue Tit (B, 410 m, https://directindex.org/r/bluetitlondon.com); The Skin Suite (B, 414 m, https://directindex.org/r/theskinsuite.co.uk); Regency Beauty (F, 428 m, https://directindex.org/r/regencybeautylondon.com); Barber Social (C, 465 m, https://directindex.org/r/barbersocial.co.uk); El Shaddai Laudi Hair (B, 516 m, https://directindex.org/r/laudiahair.co.uk); Nail Art (F, 569 m, https://directindex.org/r/brighthouse.co.uk); Current Wigs London (B, 570 m, https://directindex.org/r/currentwigs.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Too Faced Cosmetics wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


Compared with its peers: Sites built with Shopify 48% (24% A or B, 13925 sites); This site 78.5%.

See what an AI agent reads on this site: https://directindex.org/r/maccosmetics.co.uk/agent-view

## Businesses like Too Faced Cosmetics in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 6057 | 49% | 19% | 78.5% |
| Sites built with Shopify in London hairdressers and beauty salons | 268 | 55% | 26% | 78.5% |

The best of the sites built with Shopify in London hairdressers and beauty salons: Cosmetics a la Carte Beauty Boutique (A 86.2%, https://directindex.org/r/cosmeticsalacarte.com); Centini Blowdry Bar (B 84.6%, https://directindex.org/r/myblowdrybar.co.uk); Elemental Herbology (B 84.6%, https://directindex.org/r/elementalherbology.com); It's Me and You Clinic (B 84.6%, https://directindex.org/r/itsmeandyou.co.uk); Luminis Beauty (B 84.6%, https://directindex.org/r/luminisbeauty.co.uk).

With the two fixes above (Structured data is incomplete; Price list of services is on another site), the score would be about 95.4%, which would be first of 6,057 in London hairdressers and beauty salons.

This site appears in 3 cities (4 places on maccosmetics.co.uk). https://directindex.org/brand/maccosmetics.co.uk

## The direct record
What agents get for Too Faced Cosmetics, as JSON: https://directindex.org/api/direct/maccosmetics.co.uk
- Book: https://www.maccosmetics.co.uk/pages/book-appointment (own site; found by the scan of 2026-10-21, not yet tested)
- Order: https://www.maccosmetics.co.uk/pages/ordering-online (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: http://www.maccosmetics.ch/?menu=&q=fr/node/ (external; from the scan)
- Hours: none on record
- Phone: 0370 192 5960
- Stable links that count: https://directindex.org/go/maccosmetics.co.uk/book, https://directindex.org/go/maccosmetics.co.uk/order, https://directindex.org/go/maccosmetics.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /pages/mac-pro: phone.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 11 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/maccosmetics.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/maccosmetics.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/maccosmetics.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=maccosmetics.co.uk&force=1