# Museo de Arte Contemporáneo de Buenos Aires: Agent-Direct Score D (50.8%)

Site: https://www.macba.com.ar/
Report: https://directindex.org/r/macba.com.ar
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Museo de Arte Contemporáneo de Buenos Aires is hard for agents to use.

## Direct links
- Phone: +54 11 5263-9988

## What to fix first
- **No way to buy tickets online.** (+15 points) Agents have nothing to act on. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Museo de Arte Contemporáneo de Buenos Aires",
  "url": "https://www.macba.com.ar/",
  "telephone": "+54 11 5263-9988",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Avenida San Juan 328",
    "postalCode": "C1147AAO",
    "addressLocality": "Ciudad Autónoma de Buenos Aires",
    "addressCountry": "AR"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -34.6220093,
    "longitude": -58.370193
  },
  "openingHours": "Mo-Fr 11:00-19:00, Sa-Su 11:00-19:30"
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Museo de Arte Contemporáneo de Buenos Aires

> museum in Avenida San Juan 328 C1147AAO Ciudad Autónoma de Buenos Aires, Buenos Aires tours, attractions and museums. Phone +54 11 5263-9988.

## Opening hours

Mo-Fr 11:00-19:00, Sa-Su 11:00-19:30

## About

- Website: https://www.macba.com.ar/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours

## Since the scan of 2026-10-14 (D then)
- Fixed: nothing
- New: nothing

## Where it stands
16 of 59 in Buenos Aires tours, attractions and museums. Top 27% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | no |
| Publish the menu or price list as HTML | 30% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 10% | no |

Nearest places in the index: Museo de Arte Moderno de Buenos Aires (B, 51 m, https://directindex.org/r/museomoderno.org); El Zanjón de Granados (historic ruins) (C, 610 m, https://directindex.org/r/elzanjon.com.ar); Museo de la Emigración Gallega en la Argentina (D, 610 m, https://directindex.org/r/fsgallegas.org.ar); Museo de la Cárcova (B, 1288 m, https://directindex.org/r/una.edu.ar); Museo Casa Rosada (F, 1521 m, https://directindex.org/r/casarosada.gob.ar); Catedral Metropolitana (D, 1640 m, https://directindex.org/r/wixsite.com); Museo del Mate (F, 1665 m, https://directindex.org/r/museodelmate.com.ar); Museo de la Pasión Boquense (C, 1689 m, https://directindex.org/r/museoboquense.com); Museo Histórico de Cera (C, 1950 m, https://directindex.org/r/museodecera.com.ar); Museo de Artistas Argentinos Benito Quinquela Martín (D, 2053 m, https://directindex.org/r/buenosaires.gob.ar).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 51%, 2026-10-14 51%.

Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/macba.com.ar/agent-view

## Businesses like Museo de Arte Contemporáneo de Buenos Aires in Buenos Aires tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Buenos Aires tours, attractions and museums | 59 | 37% | 7% | 50.8% |
| Built with WordPress in Buenos Aires tours, attractions and museums | 17 | 55% | 18% | 50.8% |

The best of Built with WordPress in Buenos Aires tours, attractions and museums: Espacio Memoria y Derechos Humanos (B 84.6%, https://directindex.org/r/espaciomemoria.ar); Colón Fábrica (B 73.8%, https://directindex.org/r/teatrocolon.org.ar); Museo de Arte Moderno de Buenos Aires (B 73.8%, https://directindex.org/r/museomoderno.org); Museo del Holocausto (C 68.8%, https://directindex.org/r/museodelholocausto.org.ar); Museo 'Padre Coll' (C 61.5%, https://directindex.org/r/dominicasanunciata.org).

With the three fixes above (No way to buy tickets online; Structured data is incomplete; No tickets and prices found) the score would be about 95.4%: first of 59 in Buenos Aires tours, attractions and museums.

## The direct record
What agents get for Museo de Arte Contemporáneo de Buenos Aires, as JSON: https://directindex.org/api/direct/macba.com.ar
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 11:00-19:00, Sa-Su 11:00-19:30 (from OpenStreetMap)
- Phone: +54 11 5263-9988

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/macba.com.ar
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/macba.com.ar/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=macba.com.ar&force=1