# Museu d'Art Contemporani de Barcelona: Agent-Direct Score D (51.6%)

Site: https://www.macba.cat/
Report: https://directindex.org/r/macba.cat
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Museu d'Art Contemporani de Barcelona is hard for agents to use.

## Direct links
- Book directly: https://www.macba.cat/ca/activitats/els-bastidors-del-macba/ (on the business's own site)
- Phone: +34934120810

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Museu d'Art Contemporani de Barcelona",
  "url": "https://www.macba.cat/",
  "telephone": "+34934120810",
  "email": "macba@macba.cat",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.3831017,
    "longitude": 2.1667458
  },
  "openingHours": "Mo,We-Fr 11:00-19:30; Sa 10:00-20:00; Su,PH 10:00-15:00",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.macba.cat/ca/activitats/els-bastidors-del-macba/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Museu d'Art Contemporani de Barcelona

> museum in Barcelona tours, attractions and museums. Phone +34934120810.

## Book or order directly

- Book: https://www.macba.cat/ca/activitats/els-bastidors-del-macba/ (on the business's own site)

## Opening hours

Mo,We-Fr 11:00-19:30; Sa 10:00-20:00; Su,PH 10:00-15:00

## About

- Website: https://www.macba.cat/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Organization).** but without address, phone or hours
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Where it stands
37 of 93 in Barcelona tours, attractions and museums. Top 40% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | yes |
| Publish the menu or price list as HTML | 50% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | no |
| Structured data with address, phone and hours | 20% | no |
| Have an llms.txt | 40% | no |

Nearest places in the index: Centre de Cultura Contemporània de Barcelona (F, 70 m, https://directindex.org/r/cccb.org); Museu de les Il·lusions (B, 260 m, https://directindex.org/r/illusions-museum.com); EcoMuseu Urbà Gitano de Barcelona (F, 438 m, https://directindex.org/r/emugba.org); Museu Eròtic de Barcelona (D, 495 m, https://directindex.org/r/erotica-museum.com); Museu del Rock (B, 498 m, https://directindex.org/r/rockmuseumbarcelona.com); Pastelería Escribá Rambla De Les Flors (F, 525 m, https://directindex.org/r/escriba.es); Big Fun Museum (C, 566 m, https://directindex.org/r/bigfunmuseum.com); Parròquia Basílica de Santa Maria del Pi (D, 610 m, https://directindex.org/r/basilicadelpi.cat); Arcadia Viajes Barcelona (D, 630 m, https://directindex.org/r/arcadia-viajes.com); Gran Teatre del Liceu (F, 647 m, https://directindex.org/r/liceubarcelona.cat).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 51.6%.

See what an AI agent reads on this site: https://directindex.org/r/macba.cat/agent-view

## Businesses like Museu d'Art Contemporani de Barcelona in Barcelona tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Barcelona tours, attractions and museums | 93 | 46% | 17% | 51.6% |
| Built with WordPress in Barcelona tours, attractions and museums | 42 | 55% | 24% | 51.6% |

The best of Built with WordPress in Barcelona tours, attractions and museums: Catalan Trails (A 86.3%, https://directindex.org/r/catalantrails.com); Museu de Matemàtiques de Catalunya (MMACA) (B 77.5%, https://directindex.org/r/mmaca.cat); Museu Olímpic i de l'Esport Joan Antoni Samaranch (B 75.4%, https://directindex.org/r/museuolimpicbcn.cat); Museu del Rock (B 75.4%, https://directindex.org/r/rockmuseumbarcelona.com); Museu Terra (B 73.8%, https://directindex.org/r/museuterra.cat).

With the three fixes above (Structured data is incomplete; No tickets and prices found; The server turns AI crawlers away at the door) the score would be about 77.5%: 5th of 93 in Barcelona tours, attractions and museums, up from 37th.

## The direct record
What agents get for Museu d'Art Contemporani de Barcelona, as JSON: https://directindex.org/api/direct/macba.cat
- Book: https://www.macba.cat/ca/activitats/els-bastidors-del-macba/ (own site; could not verify: failed (2026-10-14))
- Order: none on record
- Menu: none on record
- Hours: Mo,We-Fr 11:00-19:30; Sa 10:00-20:00; Su,PH 10:00-15:00 (closed now) (from OpenStreetMap)
- Phone: +34934120810
- Stable links that count: https://directindex.org/go/macba.cat/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/macba.cat
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/macba.cat/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=macba.cat&force=1